The Influence of Product Packaging/Packaging Design, Health Consciousness and Advertising on Purchase Decision Through Attitude and Intention on You C-1000 Consumers in Samarinda City

Muhammad Nawawi; Amiril Azizah; Annisa Rasyidin; Hanifah Ekawati

doi:10.2991/978-2-38476-118-0_18

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The Influence of Product Packaging/Packaging Design, Health Consciousness and Advertising on Purchase Decision Through Attitude and Intention on You C-1000 Consumers in Samarinda City

Authors

Muhammad Nawawi¹^{, *}, Amiril Azizah¹, Annisa Rasyidin¹, Hanifah Ekawati²

¹Business Administration Department, Samarinda State Polytechnic, Samarinda, Indonesia

²Informatics Management Study Program, STMIK Widya Cipta Dharma, Samarinda, Indonesia

^*Corresponding author. Email: nawawi@polnes.ac.id

Corresponding Author

Muhammad Nawawi

Available Online 10 October 2023.

DOI: 10.2991/978-2-38476-118-0_18 How to use a DOI?
Keywords: Product Packaging; Packaging Design; Health Consciousness; Advertising; Attitude; Intention; Purchase Decision
Abstract: The goal of this study is to examine and demonstrate how attitudes and intentions of YOUc-1000 customers in Samarinda City, as well as health consciousness and advertising, affect their choice to make a purchase. The Accidental Sampling Method approach was employed in this survey with 132 samples in the city of Samarinda. The primary data, which comes from the respondents, is collated and put to the test using statistical techniques. A research technique (questionnaire) with proven validity and reliability was used to gather the data. All research question instruments were found to be valid (coefficient value > 0.30) and dependable (alpha value > 0.60) based on test findings.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 10 October 2023
ISBN: 978-2-38476-118-0
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-118-0_18 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Muhammad Nawawi
AU  - Amiril Azizah
AU  - Annisa Rasyidin
AU  - Hanifah Ekawati
PY  - 2023
DA  - 2023/10/10
TI  - The Influence of Product Packaging/Packaging Design, Health Consciousness and Advertising on Purchase Decision Through Attitude and Intention on You C-1000 Consumers in Samarinda City
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 160
EP  - 165
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_18
DO  - 10.2991/978-2-38476-118-0_18
ID  - Nawawi2023
ER  -

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