The Initiation of Madura’s Content Creator, Digital Community, and Citizen Media Development as the Strengthened Strategy of Marketing Communication in the Madura Region within the Digital Communication Era

DOI

10.2991/978-2-38476-118-0_105How to use a DOI?

Keywords

Content Creator; Digital Community; Digital Activism; Citizen Media; Regional Marketing; Madura

Abstract

The existence of content creators and digital communities in the era of digital communication can be an essential support in the development of Madura areas and tourist destinations. Tourist destinations and the Madura area have good prospects and potential to be marketed through digital communication media. Therefore, it needs tourism and regional marketing efforts through the development of content creators and digital communities as public relations activism activities so that they can reach a broader range of consumers. This study used descriptive qualitative research approach with constructivist paradigm. The data obtained through direct observation and in-depth interviews and confirmed through focus group discussions (FGD). The informants in this research were the core stakeholders of the new media in Madura, ranging from reporters to owners, content creators in four regions, and IT people. This research was developing research and producing capacity-building actions for content creators in Madura. Strengthening the capacity of Madura content creators was developed by enhancing soft skills and hard skills to encourage netizens’ creativity and innovation to build content to help the Madura area promotion be more attractive. The citizen media developed based online dynamically and continuously by relying on the participation of netizen reporters or citizen reporters.

Copyright

© 2024 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Surokim
AU  - Bani Eka Dartiningsih
AU  - Luthfi Awwalia
PY  - 2023
DA  - 2023/10/10
TI  - The Initiation of Madura’s Content Creator, Digital Community, and Citizen Media Development as the Strengthened Strategy of Marketing Communication in the Madura Region within the Digital Communication Era
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 922
EP  - 930
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_105
DO  - 10.2991/978-2-38476-118-0_105
ID  - 2023
ER  -