Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)

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Soft Innovation Strategy of Batik MSMEs in Indonesia

Authors
Dita Andansari1, *, Khairul Hisyam Kamarudin2, Darius Shyafary1
1Design Department, Politeknik Negeri Samarinda, Samarinda, 75131, Indonesia
2Faculty Alam Bina dan Ukur, Universiti Teknologi Malaysia, Johor Bahru, 50603, Malaysia
*Corresponding author. Email: ditaandansari@polnes.ac.id
Corresponding Author
Dita Andansari
Available Online 10 October 2023.
DOI
10.2991/978-2-38476-118-0_170How to use a DOI?
Keywords
Innovation; Design; Batik; Indonesia
Abstract

Product innovation is novelty made on a product either completely new or developing from existing can be from physical products or product functions. There has been a lot of research on the relationship between innovation strategies and the competitive advantages of a company, both large and small and medium companies (MSMEs). The application of innovation strategies is also applied to MSMEs in Indonesia, one of which is batik MSMEs. Today's popular design innovations can be done with kansei engineering methods where consumer preferences can be detected. Batik design innovations have been carried out by several Batik MSMEs in Indonesia, but it needs to be examined whether most of the design innovations carried out already refer to consumer preferences or not. The method used is a descriptive method by tracing related references. The result obtained is that most batik design innovations have not been based on consumer tastes or preferences.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 October 2023
ISBN
978-2-38476-118-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-118-0_170How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Dita Andansari
AU  - Khairul Hisyam Kamarudin
AU  - Darius Shyafary
PY  - 2023
DA  - 2023/10/10
TI  - Soft Innovation Strategy of Batik MSMEs in Indonesia
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 1509
EP  - 1513
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_170
DO  - 10.2991/978-2-38476-118-0_170
ID  - Andansari2023
ER  -