Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)

Improving SMEs Performance through Omni-channel Strategy

Authors
Kosasih1, Abdul Yusuf1, *, Maulana Rifai1
1Faculty of Economics, Universitas Singaperbangsa Karawang, Karawang, Indonesia
*Corresponding author. Email: abdul.yusuf@staff.unsika.ac.id
Corresponding Author
Abdul Yusuf
Available Online 10 October 2023.
DOI
10.2991/978-2-38476-118-0_51How to use a DOI?
Keywords
SMEs Performance; Omni-channel Strategy; SMEs
Abstract

This study aims to analyze the performance of MSMEs that are influenced by the omni-channel strategy so that it is intended to gain benefits to develop and empower MSME actors under the auspices of cooperatives. the aspect of innovation is a dimension that needs more attention from SMEs to be able to improve performance. Meanwhile, channel integration is a key part of ability to compete during the current pandemic. On the other hand, it was found that the omni-channel strategy has a significant effect toward the performance of SMEs.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 October 2023
ISBN
978-2-38476-118-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-118-0_51How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

TY  - CONF
AU  - Kosasih
AU  - Abdul Yusuf
AU  - Maulana Rifai
PY  - 2023
DA  - 2023/10/10
TI  - Improving SMEs Performance through Omni-channel Strategy
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 455
EP  - 462
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_51
DO  - 10.2991/978-2-38476-118-0_51
ID  - 2023
ER  -