Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)

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Improving Marketing Performance in Construction Companies as a Significant Impact from Value Co-Creation and Business Process Agility

Authors
Redi Nusantara1, *, Vincent Didiek Wiet Aryanto1, Yohan Wismantoro2
1Ph.D Faculty of Economics and Business, Dian Nuswantoro University, Semarang, Indonesia
2Faculty of Economics and Business, Dian Nuswantoro University, Semarang, Indonesia
*Corresponding author. Email: p42202200005@mhs.dinus.ac.id
Corresponding Author
Redi Nusantara
Available Online 10 October 2023.
DOI
10.2991/978-2-38476-118-0_183How to use a DOI?
Keywords
Value Co-Creation; Business Process Agility; Marketing Performance
Abstract

The research aims to improve marketing performance as a substantial and positive influence on the relationship between value co-creation and business process agility in Central Java contracting companies. The research approach involved quantitative data collection by sending questionnaires in printed and electronic forms submitted directly to respondents on the Board of Directors of contracting companies in Central Java. The method of purposeful sampling was used by the requirements for top management companies that have contributed for at least five years to a contracting company in Central Java. 254 top management organizations have satisfied these requirements based on these factors. The statistical program AMOS 22 was used to analyze the data. The results showed that value co-creation significantly impacted business process agility, which in turn significantly enhanced company performance. The performance of marketing is also significantly and directly improved by value co-creation.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
10 October 2023
ISBN
978-2-38476-118-0
ISSN
2352-5398
DOI
10.2991/978-2-38476-118-0_183How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Redi Nusantara
AU  - Vincent Didiek Wiet Aryanto
AU  - Yohan Wismantoro
PY  - 2023
DA  - 2023/10/10
TI  - Improving Marketing Performance in Construction Companies as a Significant Impact from Value Co-Creation and Business Process Agility
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 1608
EP  - 1618
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_183
DO  - 10.2991/978-2-38476-118-0_183
ID  - Nusantara2023
ER  -