Entrepreneurial Marketing Strategy and Government Policy to Improve MSMEs Performance During the Covid-19 Pandemic

Danang Kusnanto; Solihin Sidik; Novian Ekawaty; Hana Salsabila Kastanya; Lida Arlini; Alya Farah Azzahra

doi:10.2991/978-2-38476-118-0_128

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Entrepreneurial Marketing Strategy and Government Policy to Improve MSMEs Performance During the Covid-19 Pandemic

Authors

Danang Kusnanto¹^{, *}, Solihin Sidik¹, Novian Ekawaty¹, Hana Salsabila Kastanya¹, Lida Arlini¹, Alya Farah Azzahra¹

¹Faculty of Economics, Universitas Singaperbangsa Karawang, Karawang, Indonesia

^*Corresponding author. Email: danang.kusnanto@fe.unsika.ac.id

Corresponding Author

Danang Kusnanto

Available Online 10 October 2023.

DOI: 10.2991/978-2-38476-118-0_128 How to use a DOI?
Keywords: Entrepreneurial Marketing; Government policy; MSME performance; Economic Recovery; Impact of Covid-19
Abstract: The condition of MSMEs which are still experiencing various obstacles due to the implication of the Covid-19 pandemic, especially in the marketing and capital aspects, is the background for the need for this research to be carried out. Many efforts have been made by MSME actors themselves to survive and efforts have been made by the Government with various policies in an effort to accelerate the recovery of this condition. This study aims to identify entrepreneurial marketing strategies and government policies in an effort to improve MSME performance during the Covid-19 pandemic. The research method used is descriptive method with a quantitative approach. Data were analyzed using multiple linear regression analysis and hypothesis testing using the SPSS 25. The results of this study are that the variables of Entrepreneurial Marketing and Government Policy have a significant effect on the performance of MSMEs. Therefore, coaching for Entrepreneurial Marketing needs to be continuously improved, with the support of various government policies in order to improve the performance of MSMEs.
Copyright: © 2024 The Author(s)
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title: Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
Series: Advances in Social Science, Education and Humanities Research
Publication Date: 10 October 2023
ISBN: 978-2-38476-118-0
ISSN: 2352-5398
DOI: 10.2991/978-2-38476-118-0_128 How to use a DOI?
Open Access: Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

ris enw bib

TY  - CONF
AU  - Danang Kusnanto
AU  - Solihin Sidik
AU  - Novian Ekawaty
AU  - Hana Salsabila Kastanya
AU  - Lida Arlini
AU  - Alya Farah Azzahra
PY  - 2023
DA  - 2023/10/10
TI  - Entrepreneurial Marketing Strategy and Government Policy to Improve MSMEs Performance During the Covid-19 Pandemic
BT  - Proceedings of the 4th Borobudur International Symposium on Humanities and Social Science 2022 (BIS-HSS 2022)
PB  - Atlantis Press
SP  - 1120
EP  - 1128
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-118-0_128
DO  - 10.2991/978-2-38476-118-0_128
ID  - Kusnanto2023
ER  -

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