Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)

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A Study of Students and Parents’ Awareness and Interest in Banjarmasin Polytechnic

Authors
Rudy Haryanto1, *, Rahmatul Jannatin Naimah1
1Business Administration Department, Politeknik Negeri Banjarmasin, 70123, Indonesia
*Corresponding author. Email: oedy96@gmail.com
Corresponding Author
Rudy Haryanto
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-49-7_4How to use a DOI?
Keywords
Awareness; Marketing; Promotion; Interest; Vocational Education; Polytechnic
Abstract

Indonesia is currently focusing on vocational education and skills improvement to improve the quality of the human resources. The government has also long established several vocational universities, including in South Kalimantan. Therefore, this study seeks to describe the awareness and interest of South Kalimantan Community towards the Banjarmasin Polytechnic. This study aims to find the level of awareness and interest of prospective students towards Banjarmasin Polytechnic, and how to improve the awareness and interest towards Banjarmasin Polytechnic. This study used a quantitative descriptive approach. Data conducted using Online Survey with total sample of 400 people. The respondents were students and parents of SMA/SMK from big regencies/cities in South Kalimantan. The findings indicate that the level of awareness and interests towards Banjarmasin Polytechnic is quite good (between 68%-76%). However, several efforts are still needed to raise awareness and interest of prospective students and parents of students towards the Banjarmasin Polytechnic. The implications of this research are optimizing promotions through social media, establishing collaborations and making visits to high school / vocational schools. In the future, the choice of majors, study programs and curriculum offered should also focus on entrepreneurial skills / business skills in each scientific field.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
10.2991/978-2-494069-49-7_4
ISSN
2352-5398
DOI
10.2991/978-2-494069-49-7_4How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Rudy Haryanto
AU  - Rahmatul Jannatin Naimah
PY  - 2022
DA  - 2022/12/29
TI  - A Study of Students and Parents’ Awareness and Interest in Banjarmasin Polytechnic
BT  - Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
PB  - Atlantis Press
SP  - 15
EP  - 18
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-49-7_4
DO  - 10.2991/978-2-494069-49-7_4
ID  - Haryanto2022
ER  -