Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)

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The Effect of Moderation on Satisfaction with Switching Payment Method Choices in Generation Z Users of Application-Based Transportation Services in Jakarta

Authors
Eko Retno Indriyarti1, *, Sri Wijihastuti1
1Faculty of Economics and Business, Universitas Trisakti, Indonesia
*Corresponding author. Email: ekoretno@trisakti.ac.id
Corresponding Author
Eko Retno Indriyarti
Available Online 29 December 2022.
DOI
10.2991/978-2-494069-49-7_121How to use a DOI?
Keywords
Payment; Generation Z; Transportation
Abstract

Generation Z is close to information technology trends and have the behavior of easily switching to the use of a product/service. The research problem is whether the satisfaction of switching the use of payment methods to application-based transportation in Jakarta is formed by switching costs, intentions, or user behavior. This study aims to measure the satisfaction of switching payment method choices in generation Z users of application-based transportation services in Jakarta. This research uses Partial Least Square - Structural Equation Modeling and survey-questionnaire. The sample size was 250 who were Generation Z users of application-based transportation services in Jakarta. This study explains that switching costs affect switching intention. In the moderating effect, the relationship between switching costs and switching intention is moderated by behavior in price promotions. Switching intention also mediates switching costs on satisfaction. Meanwhile, switching satisfaction is influenced by switching intention and behavior in price promotions. This research has practical implications for the strategy for companies to make periodic promotions on application-based transportation to attract user intentions while maximizing the use of cashless payment methods to achieve company goals in circulating user funds for strategic business interests.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
29 December 2022
ISBN
10.2991/978-2-494069-49-7_121
ISSN
2352-5398
DOI
10.2991/978-2-494069-49-7_121How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Eko Retno Indriyarti
AU  - Sri Wijihastuti
PY  - 2022
DA  - 2022/12/29
TI  - The Effect of Moderation on Satisfaction with Switching Payment Method Choices in Generation Z Users of Application-Based Transportation Services in Jakarta
BT  - Proceedings of the 3rd Borobudur International Symposium on Humanities and Social Science 2021 (BIS-HSS 2021)
PB  - Atlantis Press
SP  - 727
EP  - 731
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-494069-49-7_121
DO  - 10.2991/978-2-494069-49-7_121
ID  - Indriyarti2022
ER  -