Online-Based Transportation Business Competition Model of Gojek and Grab

DOI

10.2991/assehr.k.200529.220How to use a DOI?

Keywords

online-based transportation, competition model, collaborative economy, neoliberalism

Abstract

The transportation technology revolution has changed the lifestyle and power relations in business competition. The competition is not only between traditional transportation modes and online transportation modes, but also between online transportation business actors themselves. This paper addressed to analyzed the competition of Grab and Gojek, the two decacorns) in a collaborative economic era. Data is collected through surveys, documentation studies, and interviews with business competitors and service users. Data analysis is descriptive-analytic. The analysis uses the concept of business competition with political economy dimension. The results of this study indicate that the competitive model of online-based transportation business carried out by taking and driving through price wars and promotions is also needed to collaborate with various parties. Collaboration carried out not only with local governments but also non-governmental organizations. The aim is not only to contribute to the improvement of people’s welfare in accordance with the government’s request but also to secure their business.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Dyah Estu Kurniawati
AU  - Rizka Zahrotun Khoirina
PY  - 2020
DA  - 2020/05/04
TI  - Online-Based Transportation Business Competition Model of Gojek and Grab
BT  - Proceedings of the 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019)
PB  - Atlantis Press
SP  - 1054
EP  - 1057
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200529.220
DO  - 10.2991/assehr.k.200529.220
ID  - Kurniawati2020
ER  -