Proceedings of the 2023 Brawijaya International Conference (BIC 2023)

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Evaluation Of The Impact Of The Economic Recovery Program Due To The Pandemic On The Sustainability Of Micro And Small Enterprises

Authors
Nurul Badriyah1, *, Setyo Tri Wahyudi1, Rilla Anggraeni1, Khusaini1, Kartika Sari2, Rihana Sofie2, Radeetha2
1Faculty of Economics and Business, Universitas Brawijaya, Malang, Indonesia
2Faculty of Economics and Business, Universitas Brawijaya, Malang, Indonesia
*Corresponding author. Email: nurulbayhaqi@ub.ac.id
Corresponding Author
Nurul Badriyah
Available Online 29 October 2024.
DOI
10.2991/978-94-6463-525-6_78How to use a DOI?
Keywords
Micro and Small Business; COVID-19; strategy; sustainability
Abstract

The Covid-19 pandemic has had an impact on various economic sectors, including the Micro and Small Business sector. MSME itself has a vital role in economic and social growth. MSME is considered capable of leveling the economy in various regions, including in East Java such as Malang and Kediri. These two areas were chosen because the MSME s in these two cities were included in the top five contributors to East Java’s GDP. Meanwhile, the Covid-19 pandemic has had a significant impact on East Java’s economic growth, one of which is the MSME sector. The government also issued a National Economic Recovery policy to reduce the impact of the pandemic on micro businesses. Therefore, this study aims to evaluate the impact of the economic recovery program on the sustainability of MSEs. The results of this study are that several MSME actors still do not receive government assistance when their business declines due to COVID-19 and there are still MSME actors who still use traditional marketing so that suggestions that can be recommended are (i) a market penetration strategy (ii) a product development strategy (ii) product development strategy.

Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2023 Brawijaya International Conference (BIC 2023)
Series
Advances in Economics, Business and Management Research
Publication Date
29 October 2024
ISBN
978-94-6463-525-6
ISSN
2352-5428
DOI
10.2991/978-94-6463-525-6_78How to use a DOI?
Copyright
© 2024 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Nurul Badriyah
AU  - Setyo Tri Wahyudi
AU  - Rilla Anggraeni
AU  - Khusaini
AU  - Kartika Sari
AU  - Rihana Sofie
AU  - Radeetha
PY  - 2024
DA  - 2024/10/29
TI  - Evaluation Of The Impact Of The Economic Recovery Program Due To The Pandemic On The Sustainability Of Micro And Small Enterprises
BT  - Proceedings of the 2023 Brawijaya International Conference (BIC 2023)
PB  - Atlantis Press
SP  - 714
EP  - 721
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-525-6_78
DO  - 10.2991/978-94-6463-525-6_78
ID  - Badriyah2024
ER  -