Research on Public Relations Strategy of Small and Medium-sized Enterprises in Network Communication Environment

DOI

10.2991/bems-19.2019.95How to use a DOI?

Keywords

Network communication environment; small and medium-sized enterprises; public relations.

Abstract

With the development of the Internet era, the competition in the market at home and abroad is becoming more and more fierce, and the use of public relations strategy is more and more valued and applied by modern enterprises. As a management science, public relations are also a management art. It plays an important role in shaping the image of enterprises, improving the internal and external environment of enterprises, creating cultural atmosphere and sustainable development. Based on the role and significance of small and medium-sized enterprises’ public relations in the network communication environment, this paper makes a comprehensive analysis of the status quo of small and medium-sized enterprises' public relations strategies, and analyses many problems arising, and explores the construction measures of small and medium-sized enterprises' public relations strategies to provide some reference for the future development of small and medium-sized enterprises in the network communication environment.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yazi Li
PY  - 2019/05
DA  - 2019/05
TI  - Research on Public Relations Strategy of Small and Medium-sized Enterprises in Network Communication Environment
BT  - Proceedings of the 1st International Conference on Business, Economics, Management Science (BEMS 2019)
PB  - Atlantis Press
SP  - 529
EP  - 532
SN  - 2352-5428
UR  - https://doi.org/10.2991/bems-19.2019.95
DO  - 10.2991/bems-19.2019.95
ID  - Li2019/05
ER  -