Michelin-McDonald’s Mode: Applying Mass Customization in Chinese Catering Industry

DOI

10.2991/978-94-6463-124-1_47How to use a DOI?

Keywords

Mass customization; catering; math modeling

Abstract

With the progress of the times, both people’s requirements for food diversity and catering companies’ needs for cost control are increasing. Therefore, the catering industry in China faces challenges and needs improvements in its management and business model. With the help of mathematical simulation, it is concluded that mass customization, as is between pure customization and pure manufacture, is the better choice under today’s circumstances. The paper provides references for catering companies on how to decide among mass customization, mass manufacture, and pure customization.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Xingjian Ren
PY  - 2023
DA  - 2023/03/29
TI  - Michelin-McDonald’s Mode: Applying Mass Customization in Chinese Catering Industry
BT  - Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
PB  - Atlantis Press
SP  - 398
EP  - 404
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-124-1_47
DO  - 10.2991/978-94-6463-124-1_47
ID  - Ren2023
ER  -