The Influence of Virtual Influencers on People’s Consumption

DOI

10.2991/978-94-6463-124-1_43How to use a DOI?

Keywords

Influencers; virtual influencers; influencer marketing

Abstract

With social media and digital economy booming on the Internet, virtual influencers as a relatively new and influential thing are gradually entering the vision of consumers and enterprises. This study collects research on influencers and virtual influencers from 2006 to 2022, including embryonic studies of class influencers and influencer marketing and, the formulation and development of theories and the emergence and differentiation of the concept of virtual influencers. This study will summarize the research conducted over the years, and will provide a clear history of the development of virtual influencers and conclude that virtual influencers have room for development in the future and have influenced consumers’ consumption choices.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Chenyang Jin
PY  - 2023
DA  - 2023/03/29
TI  - The Influence of Virtual Influencers on People’s Consumption
BT  - Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
PB  - Atlantis Press
SP  - 362
EP  - 368
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-124-1_43
DO  - 10.2991/978-94-6463-124-1_43
ID  - Jin2023
ER  -