Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)

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Research on Tourist Satisfaction of Red Tourism in Shandong Province Based on Structural Equation Model

Authors
Yiming Xiao1, *
1Shenzhen International Graduate School, Tsinghua University, Beijing, China
*Corresponding author. Email: xym0313@163.com
Corresponding Author
Yiming Xiao
Available Online 29 March 2023.
DOI
10.2991/978-94-6463-124-1_82How to use a DOI?
Keywords
Red tourism; Tourist satisfaction; Structural equation model
Abstract

In order to explore the influencing factors of tourist satisfaction of red tourism in Shandong province, this paper establishes an evaluation model of tourist satisfaction and uses structural equation model to process the data. Results show that: Tourist Expectation has a positive influence on Tourist Perceived Quality, Tourist Perceived Value and Tourist Satisfaction. Tourist Perceived Quality has a positive influence on Tourist Perceived Value and Tourist Satisfaction. Tourist Perceived Value has a positive influence on Tourist Satisfaction. Tourist Satisfaction has a positive influence on Ideological and Political Education and Tourist Loyalty. Therefore, to improve tourist satisfaction, red tourist attractions in Shandong Province should be comprehensively promoted and improved by expanding publicity, improving infrastructure, and intervening costs reasonably.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
29 March 2023
ISBN
978-94-6463-124-1
ISSN
2352-5428
DOI
10.2991/978-94-6463-124-1_82How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Yiming Xiao
PY  - 2023
DA  - 2023/03/29
TI  - Research on Tourist Satisfaction of Red Tourism in Shandong Province Based on Structural Equation Model
BT  - Proceedings of the 2022 3rd International Conference on Big Data Economy and Information Management (BDEIM 2022)
PB  - Atlantis Press
SP  - 717
EP  - 724
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-124-1_82
DO  - 10.2991/978-94-6463-124-1_82
ID  - Xiao2023
ER  -