City Mascot as A Supporting Force in City Imaging

DOI

10.2991/bcm-17.2018.77How to use a DOI?

Keywords

Conceptual mascot, city mascot, city image

Abstract

The discourse about mascot in Indonesia nowadays starts emerging on the discussion among visual communication designer community as well as creative industry practicioners. Moreover since its existence is not only applied on sport event, but also expands to various field, whether as business promotion, imaging efforts, to campaign forms. One of the interesting discourses is that for the first time mascot is inaugurated by city government as a part of identity of a city in Indonesia, namely Malang, in an effort to promote the city's tourism and as a differentiate feature with other cities. This adaptation refers to the cities in Japan which had previously use the power of mascot as a supporting power in developing its potential, like Perfecture Kumamoto with its mascot, Kumamon. Then how does mascot become the ambassador of a city's image related with culture, resources, as well as infrastructure facility of a city? The goal of this research is to give sufficient understanding about city mascot existence while showing its importance for visual communication desainers and creative industry practitioners in creating a work. While the approach used in this research is through social research, considering how close the topic discussed with local tradition and culture. The approach was chosen to find mascot's positioning in its relation with city image potential, thus the benefit of its use for local government can be seen. The study was done in Malang, Surabaya, and Kumamoto Perfecture through deep direct observation, interview, as well as literature research. The benefit of learning the process of this research result is hoped to be used as a reference and model in the application of mascot contest and other intellectual property in the future. Also to strengthen the base in mascot creation which indeed should be able to accomodate what it represents.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Paku Kusuma
AU  - Didit Widiatmoko Soewardikoen
PY  - 2018/02
DA  - 2018/02
TI  - City Mascot as A Supporting Force in City Imaging
BT  - Proceedings of the 4th Bandung Creative Movement International Conference on Creative Industries 2017 (4th BCM 2017)
PB  - Atlantis Press
SP  - 388
EP  - 394
SN  - 2352-5428
UR  - https://doi.org/10.2991/bcm-17.2018.77
DO  - 10.2991/bcm-17.2018.77
ID  - Kusuma2018/02
ER  -