Indonesian Diversity reflected in Batik Motifs Worn by Asian Games’ Mascots

Keywords

batik, semiotics, Asian games, Asian games mascots, bhineka Tunggal Ika

Abstract

This paper focuses in exploring batik motifs worn by Asian Games mascots: Bhin-bhin, Atung and Kaka that wear three kinds of Indonesian batik: Papua batik, batik tumpal, and Palembang batik. Batik is traditional cloth originated from Indonesia. Formerly, elder people used to wear batik only in special occasions like wedding ceremony, baby shower ceremony, courts, or other special and formal occasions but recently, younger generation or teenagers also interested in wearing batik is in any occasions. It also becomes Indonesian pride as batik often exhibited in international fashion events. The latest event celebrated internationally was Asian Games that involve many athletes from Asian countries. In this moment, Indonesia chooses 3 mascots wearing batik. It implies how Indonesia maintains its cultural heritage. Based on aforementioned phenomenon, this paper will explore Indonesian diversity as reflected in Batik motif worn by Asian Games mascots. Semiotics theory is applied in this research to gain the meanings and values behind the batik motifs. Applying descriptive qualitative method, the researchers take 3 mascots as the data and examine them based on Pierce’s semiotic theory. The results reveals 3 batik patterns which represent the Indonesian philosophy particularly in term of diversity as mentioned by the slogan Bhineka Tunggal Ika. This research leads to the conclusion that Indonesian people still strongly preserved the philosophy Bhineka Tunggal Ika which represents the diversity and the richness of Indonesian culture.

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Erna Wardani
AU  - Ika Maratus Sholikhah
AU  - Dyah Raina Purwaningsih
PY  - 2018/11
DA  - 2018/11
TI  - Indonesian Diversity reflected in Batik Motifs Worn by Asian Games’ Mascots
BT  - Proceedings of the International Seminar on Recent Language, Literature, and Local Cultural Studies (BASA 2018)
PB  - Atlantis Press
SP  - 76
EP  - 84
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25906070
ID  - Wardani2018/11
ER  -