E-Trade Potential in Bangladesh: Factors that Elevate Public Value of E-Trade

DOI

10.2991/978-94-6463-968-1_3How to use a DOI?

Keywords

E-trade license; Public value; Digital governance; E-government services; Digital Development

Abstract

This study examines the impact of improved situational factors, actor capabilities, and flexible process workflows on the public value of E-trade licenses in Bangladesh. The research aims to identify how these factors contribute to enhancing transparency, efficiency, and user satisfaction within the digital licensing system. Given the increasing role of e-governance in facilitating business operations, understanding these influences is crucial for enhancing policy and driving economic growth. This study builds upon the Situation-Actor-Process (SAP) and Learning-Action-Performance (LAP) frameworks, which have been applied in public administration research to assess governance efficiency. Previous studies have explored public value creation in digital services, but have not specifically examined the licensing process in Bangladesh’s SME sector. This research extends existing knowledge by focusing on the digital governance landscape of a developing economy. A structured survey was conducted with 121 business owners who had obtained E-trade licenses. The questionnaire was pilot-tested, and data collection employed simple random sampling. Smart-PLS was used for structural equation modeling (SEM) to analyze relationships between variables, ensuring robustness through sensitivity and subgroup analyses. The findings indicate that improved situational factors, higher actor capabilities, and flexible workflows significantly enhance public value. The model demonstrates a strong explanatory power for public value, confirming the importance of these constructs in digital governance. The study highlights the need for targeted training for licensing officials, streamlined digital processes, and improved support for SMEs. These insights are valuable for policymakers and researchers aiming to enhance e-governance efficiency.

Copyright

© 2025 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Mehzabul Hoque Nahid
AU  - Khandakar Tahurul Islam
AU  - Rezbin Nahar
AU  - Jubayer Suhan
AU  - Nazia Farhana
AU  - Fahad Hossain
PY  - 2025
DA  - 2025/12/28
TI  - E-Trade Potential in Bangladesh: Factors that Elevate Public Value of E-Trade
BT  - Proceedings of the 13th International Conference on Business, Accounting, Finance and Economics (BAFE 2025)
PB  - Atlantis Press
SP  - 17
EP  - 29
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-968-1_3
DO  - 10.2991/978-94-6463-968-1_3
ID  - Nahid2025
ER  -