Model Analysis Of The City Identity Towards A Creative City As A Tourism Destination And Its Impact On Customer Based Brand Equity
- DOI
- 10.2991/atf-16.2016.16How to use a DOI?
- Keywords
- City Identity , Customer Based Brand, Equity , Tourism Destination
- Abstract
Defined Bandung as the Creative Cities Network by the UNESCO (UN) in 2015 in the field of design. Showing the creation of identity of the city as a creative city requires a very large role of all stakeholders, as well as in the context of making a creative city as a tourism destination, which can be characterized typical unique, but its fluctuating number of domestic tourists and overseas indicate a problem that is not optimal rating based brand equity creative city. The purpose of this study was to determine the effect on the city's identity, creative city as a tourism destination, as well as the impact on customer-based brand equity The size of population was 5,927,421 people and the size of the sample was 390 people. Data source consisted of secondary and primary data. The data collecting techniques consisted of interviews, observations, questionnaires, and literature review. This study utilized Structural Equation Model (SEM) with AMOS program version 21 for IBM.Results of the study revealed that the implementation of city's identity is good. Bandung as a tourism destination is considered perfect in creativity; and the number of customer based brand equity is high, meaning that Bandung is a good place to revisit. City's Identity gives positive influence on creative city as a tourism destination. A creative city- as a tourism destination contributes positively on the attitude of the tourists. City's Identity has a positive influence on customer based brand equity
- Copyright
- © 2016, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Ratih Hurriyati AU - Ade Abdullah AU - Isma Widyanti AU - Asep Nandiyanto AU - Ana Dr. PY - 2016/05 DA - 2016/05 TI - Model Analysis Of The City Identity Towards A Creative City As A Tourism Destination And Its Impact On Customer Based Brand Equity BT - Proceedings of the Asia Tourism Forum 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia PB - Atlantis Press SP - 109 EP - 117 SN - 2352-5428 UR - https://doi.org/10.2991/atf-16.2016.16 DO - 10.2991/atf-16.2016.16 ID - Hurriyati2016/05 ER -