Study on Mode of Brand Communication Based on Micro-message Public Platform

DOI

10.2991/asshm-14.2014.131How to use a DOI?

Keywords

Micro-message; Brand Communication; Marketing Strategies

Abstract

Micro-message marketing propagation has been widely recognized and accepted by most people, however, only a few domestic enterprises can successfully use micro-message as a means of marketing communication to conduct effective promotion of the brand, and most of the enterprises still can't find brand marketing communication strategy based on micro message public platform(MMPP for short).In this paper, with the aid of communication theory and marketing theory, further makes an in-depth study on the media brand communication modes of MMPP which is different from traditional medias and other network medias based on the analysis of the advantage of brand’s marketing communication in public platforms represented by self-media .

Copyright

© 2014, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Zhang Julan
PY  - 2014/12
DA  - 2014/12
TI  - Study on Mode of Brand Communication Based on Micro-message Public Platform
BT  - Proceedings of the 2014 2nd International Conference on Advances in Social Science, Humanities and Management
PB  - Atlantis Press
SP  - 472
EP  - 475
SN  - 2352-5398
UR  - https://doi.org/10.2991/asshm-14.2014.131
DO  - 10.2991/asshm-14.2014.131
ID  - Julan2014/12
ER  -