Placemaking in the Digital Era

A Case Study of M Bloc Space – Jakarta

DOI

10.2991/assehr.k.211126.018How to use a DOI?

Keywords

Social Media; M Bloc Space; Placemaking; Adaptive Reuse; Industrial Heritage

Abstract

In the present day, social media, such as Instagram, Twitter, and Facebook, has enhanced placemaking activities, as followed by prior media support such as Kompas press. This paper examines the M Bloc Space, a complex of creative spaces that exemplifies a multi-functional hub for the millennial community. It was formerly known as a complex of workers housing and warehouse for P.T. Perum PERURI (Perusahaan Umum Percetakan Uang Republik Indonesia), an Indonesian state-owned company. After an adaptive reuse project has been completed, M Bloc was introduced recently in September 2019, which soon attracted propitious creative fields. The complex is located in a strategic area, barely a hundred meters away from the famous Melawai, and next to Blok M Station and Blok A Station. However, without the appealing influence of social media, this would not be an astounding success. In order to engage the young artists and millennials, various tenants and activities have been introduced and accommodated in the creative space, including local culinary cuisine, music, film, animation, art, craft, co-working space, lounge, amphitheater tenant, and venue to support music concerts and art performances as temporary activities. Additionally, M Bloc Space accommodates musicians and other creative talents, such as architects, artists, stand-up comedians, and coffee lovers. This research examines the placemaking process by community, activities, and user-segmented level using social media. Mixed methods were used as an analytical tool to identify the visual image representation of M-Bloc and a qualitative experiment to reveal and distribute pictures or images that showed up on hashtags in social media. This research revealed that M Bloc’s market-segment, dominated by young adults, has been successfully seized and presented in photographs for indoor and outdoor activities.

Copyright

© 2021 The Authors. Published by Atlantis Press SARL.

Open Access

This is an open access article under the CC BY-NC license.

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TY  - CONF
AU  - Woerjantari Soedarsono
AU  - Erika Yuni Astuti
AU  - Angela Upitya Paramitasari
AU  - Nova Asriana
AU  - Delima Putri
AU  - Arsyil Zahra
PY  - 2021
DA  - 2021/11/29
TI  - Placemaking in the Digital Era
BT  - Proceedings of the ARTEPOLIS 8 - the 8th Biannual International Conference (ARTEPOLIS 2020)
PB  - Atlantis Press
SP  - 160
EP  - 171
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.211126.018
DO  - 10.2991/assehr.k.211126.018
ID  - Soedarsono2021
ER  -