Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)

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International Marketing Channel: Systematic Literature Review 2010–2021

Authors
Aprillia Elly Kusumastuti1, *, I. Made Sukresna1
1Department of Management, Universitas Diponegoro, Semarang, Indonesia
*Corresponding author. Email: aprilliaelly@gmail.com
Corresponding Author
Aprillia Elly Kusumastuti
Available Online 12 December 2022.
DOI
10.2991/978-94-6463-076-3_3How to use a DOI?
Keywords
Systematic Literature Review; International Marketing Channel; Globalization; Relationship Management; Commerce
Abstract

The scope of international marketing channel research has expanded significantly. Initially, the literature focused on the factors influencing the expansion of international marketing channels. The literature now includes a wide range of topics related to the challenges of selecting channel structures and managing channel relationships. This article aims to investigate several international marketing channel research, i.e., by reviewing 146 articles related to international marketing channels published from 2010 to 2021 with a periodic approach. Assessments of the condition and the progress of the literature were used as the basis to identify emerging themes that will advance the field of international marketing channels. The findings of this SLR are several research themes that can be used for future research, such as marketing globalization, marketing channels, and commerce. Research with the theme of commerce has the most opportunity for future research.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
Series
Advances in Economics, Business and Management Research
Publication Date
12 December 2022
ISBN
10.2991/978-94-6463-076-3_3
ISSN
2352-5428
DOI
10.2991/978-94-6463-076-3_3How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Aprillia Elly Kusumastuti
AU  - I. Made Sukresna
PY  - 2022
DA  - 2022/12/12
TI  - International Marketing Channel: Systematic Literature Review 2010–2021
BT  - Proceedings of the 4th Asia Pacific Management Research Conference (APMRC 2022)
PB  - Atlantis Press
SP  - 23
EP  - 47
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-076-3_3
DO  - 10.2991/978-94-6463-076-3_3
ID  - Kusumastuti2022
ER  -