Destination Innovativeness Towards Tourism Competitive Advantage

DOI

10.2991/aebmr.k.200812.008How to use a DOI?

Keywords

destination innovativeness, tourism competitive advantage, knowledge quality, entrepreneur learning

Abstract

This article proposes the concept Tourism Competitive Advantage which emphasizes the development of tourism in knowledge quality and destination innovativeness by increasing entrepreneurship learning. The population of this study is the tourism industry in Central Java Province with 200 possessed by the government and private owners. The sampling method used was purposive sampling technique, 120 tourism leaders in Central Java Province. The result showed that 3 proposed hypothesis were supported by empirical data and one hypothesis was not supported. When destination innovativeness increase will enhance competitive tourism and it was supported by empirical data. Knowledge quality which was developed as an antecedent to increase destination competitiveness advantages was not supported by empirical data. This condition is caused by knowledge quality indicators which include adaptable, applicable and expandable have not been carried out intensively, extensively and comprehensively. Knowledge quality has positive influence in destination innovativeness. Entrepreneur learning has positive influence in knowledge quality. The evidence of this model contributes to the theory by extending support for social exchange theory and knowledge management into the context of strategies for tourism marketing and development. This paper initiates a new research agenda of tourism competitive advantage with implication for future research, practice and public policy.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Windi N. R. Wardhani
AU  - Widodo Widodo
PY  - 2020
DA  - 2020/08/13
TI  - Destination Innovativeness Towards Tourism Competitive Advantage
BT  - Proceedings of the 3rd Asia Pacific Management Research Conference (APMRC 2019)
PB  - Atlantis Press
SP  - 39
EP  - 45
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200812.008
DO  - 10.2991/aebmr.k.200812.008
ID  - Wardhani2020
ER  -