Decision-making Evolution of Remanufacturing Supply Chain Considering Retailer's Sales Efforts

DOI

10.2991/ammsa-17.2017.50How to use a DOI?

Keywords

remanufacturing supply chain; stackelberg game; sales efforts; decision-making

Abstract

In this study, a remanufacturing supply chain consisting of a single manufacturer and a single retailer is considered, and a Stackelberg game model with the manufacturer as the leader and the retailer as the follower is built. The changes of decision-making in two different cases have been compared and analyzed. It shows that the increase in retailer's sales efforts, can effectively enhance the product wholesale and retail prices, and further enhance the profits of the manufacturers and retailers. Finally, the conclusion is verified by numerical simulation.

Copyright

© 2017, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Suxia Liu
AU  - Yuqing Zhu
AU  - Wei Zheng
PY  - 2017/05
DA  - 2017/05
TI  - Decision-making Evolution of Remanufacturing Supply Chain Considering Retailer's Sales Efforts
BT  - Proceedings of the 2017 International Conference on Applied Mathematics, Modelling and Statistics Application (AMMSA 2017)
PB  - Atlantis Press
SP  - 229
EP  - 234
SN  - 1951-6851
UR  - https://doi.org/10.2991/ammsa-17.2017.50
DO  - 10.2991/ammsa-17.2017.50
ID  - Liu2017/05
ER  -