Fusion Recognition Model and Control Strategy of Mobile Location Based on WAP and WLAN

DOI

10.2991/amcce-15.2015.139How to use a DOI?

Keywords

Electronic commerce; Multivariate; F test; PDA code; WAP; WLAN

Abstract

In order to meet the demand of consumers shopping whenever and wherever possible to improve the enterprise's sales performance, based on the mode of WAP mobile phone online shopping and combined with the WLAN wireless local area network, this paper designs e-commerce marketing system. The system uses the form of PDA code to search for the consumer users, using F test and multivariate regression model carry out study on the user data, so the system has the automatic positioning function of target user, so as to realize the feedback regulation process of marketing strategy. For the trading company electric hardware system, tracking data statistics found that WLAN mobile e-commerce platform can effectively improve the mobile terminal sales performance based on WAP and the system is more stable, which provides technical reference for the study of electronic commerce.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Guang Chen
AU  - Qingbo Sun
AU  - Xiaohua Wu
PY  - 2015/04
DA  - 2015/04
TI  - Fusion Recognition Model and Control Strategy of Mobile Location Based on WAP and WLAN
BT  - Proceedings of the 2015 International Conference on Automation, Mechanical Control and Computational Engineering
PB  - Atlantis Press
SP  - 1181
EP  - 1187
SN  - 1951-6851
UR  - https://doi.org/10.2991/amcce-15.2015.139
DO  - 10.2991/amcce-15.2015.139
ID  - Chen2015/04
ER  -