Pricing Mechanism Design of Supply Chain under Game Theory

DOI

10.2991/amcce-15.2015.120How to use a DOI?

Keywords

game theory; supply chain; pricing; optimal configuration

Abstract

Within the framework of game theory, through building model of game theory, this paper starts from the perspective of supply chain’s systematic coordination, emphasizes the needs of cooperative partners’ coordination and the equilibrium strategy of price, and regards both parties of supply chain enterprises with close interaction, game and coordination relationship. Under the decision-making objective of maximum profit in supply chain system, this paper takes supply chain cost as basis and cooperative relationship as bond, studies the issues of needs and price decision of manufacturers and distributors, and makes reasonable distributions of the profit in supply chain system, to make price-making and capital flow change in coordination with logistics and information flow, so as to elevate the overall operation efficiency of the cooperative partnership of supply and requistioning parties in supply chain, and to reach the goal of rational configuration and optimization of resources in supply chain.

Copyright

© 2015, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Sheng Zhong
AU  - Bingjie Luo
PY  - 2015/04
DA  - 2015/04
TI  - Pricing Mechanism Design of Supply Chain under Game Theory
BT  - Proceedings of the 2015 International Conference on Automation, Mechanical Control and Computational Engineering
PB  - Atlantis Press
SP  - 1409
EP  - 1415
SN  - 1951-6851
UR  - https://doi.org/10.2991/amcce-15.2015.120
DO  - 10.2991/amcce-15.2015.120
ID  - Zhong2015/04
ER  -