Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)

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The Progress of Marketing Model Based on Electronic Marketing for UKM of Sanan’s Tempe Chips in Malang City

Authors
Mohammad Maskan1, *, Tundung Subali Patma1, Heru Utomo1, Maskur Maskur1
1Business Administration Department, State Polytechnic of Malang, Malang, Indonesia
*Corresponding author. Email: alifmaskan@gmail.com
Corresponding Author
Mohammad Maskan
Available Online 10 December 2022.
DOI
10.2991/978-94-6463-026-8_21How to use a DOI?
Keywords
Marketing; Sanan Tempe chips; e-marketing and Small Medium Enterprise
Abstract

This research was conducted to develop a marketing model by UKM based on e-marketing that has contextual characteristics, creativity, and learning by doing, so that it can reach a wider market area. One of their weakness factors is the use of information technology such as e-marketing. Companies that use e-marketing, their marketing area can be broader and without boundaries, so that the company’s development and income can increase again. This research design uses development research. At this stage it involves marketing experts, information technology experts (computers), and consumers. The research method in collecting data using interviews, documentation, and observation. The population in this study were all Tempe Chips UKM in Malang City, the sample was 10% which was taken by accidental sampling. The data analysis technique used descriptive qualitative analysis. The results of data analysis show that in cycle 3 (three) which is assessed by computer experts, marketing experts, Tempe Chips MSME owners and consumers, the average value of the EPIC model is 4.57 which can be concluded that the Sanan Malang Crispy Tempe video company profile is included in very good category.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)
Series
Advances in Economics, Business and Management Research
Publication Date
10 December 2022
ISBN
978-94-6463-026-8
ISSN
2352-5428
DOI
10.2991/978-94-6463-026-8_21How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Mohammad Maskan
AU  - Tundung Subali Patma
AU  - Heru Utomo
AU  - Maskur Maskur
PY  - 2022
DA  - 2022/12/10
TI  - The Progress of Marketing Model Based on Electronic Marketing for UKM of Sanan’s Tempe Chips in Malang City
BT  - Proceedings of the 3rd Annual Management, Business and Economics Conference (AMBEC 2021)
PB  - Atlantis Press
SP  - 184
EP  - 190
SN  - 2352-5428
UR  - https://doi.org/10.2991/978-94-6463-026-8_21
DO  - 10.2991/978-94-6463-026-8_21
ID  - Maskan2022
ER  -