Application of Artificial Intelligence to Cross-Screen Marketing: A Case Study of AI Technology Company

DOI

10.2991/aiie-16.2016.120How to use a DOI?

Keywords

application; artificial intelligence; cross-screen; marketing; ai

Abstract

The study constructs a framework for a multi-screen marketing platform through comprehensive analysis of theory and practice, the model provides practical insights and strategies to help marketers successfully deliver against business goals, while they implement the application of artificial intelligence (AI) to cross-screen marketing. Also, the model can help companies effectively leverage the multi-screen advertising opportunity. Finally, the study adopts a case study of AI technology company to examine how they make it easy for businesses to use AI to grow and succeed in a cross screen era.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Te Fu Chen
AU  - Tsai-Fong Tan
AU  - Chieh-Heng Ko
PY  - 2016/11
DA  - 2016/11
TI  - Application of Artificial Intelligence to Cross-Screen Marketing: A Case Study of AI Technology Company
BT  - Proceedings of the 2016 2nd International Conference on Artificial Intelligence and Industrial Engineering (AIIE 2016)
PB  - Atlantis Press
SP  - 517
EP  - 519
SN  - 1951-6851
UR  - https://doi.org/10.2991/aiie-16.2016.120
DO  - 10.2991/aiie-16.2016.120
ID  - Chen2016/11
ER  -