Proceedings of the Annual International Conference of Business and Public Administration (AICoBPA 2018)

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Impact of Brand Image, Country of Origin, and Interpersonal Influences on Purchase Intention

Authors
Rizal Alfisyahr, Lusy Deasyana Rahma Devita
Corresponding Author
Rizal Alfisyahr
Available Online August 2019.
DOI
10.2991/aicobpa-18.2019.43How to use a DOI?
Keywords
brand image; country of origin; interpersonal influences; purchase intention
Abstract

This study aimed to explain the impact of Brand Image, Country of Origin, and Interpersonal Influences on purchase intention. The type of this study is explanatory research with purposive sampling method. Data were gathered from a survey of 118 college students in Malang, using online questionnaire. Data analysis used descriptive analysis and multiple linear regression analysis. The results are Brand Image Variable (X1) has significant impact on Purchase Intention (Y) with the coefficient value of 3.275 and probability t value is 0.001. Country of Origin Variable (X2) has significant impact on Purchase Intention (Y) with the coefficient value of 2.283 and probability t value is 0.024. Interpersonal Influences (X3) has significant impact on Purchase Intention (Y) with the coefficient value of 2.992 and probability t value is 0.003. Brand Image, Country of Origin, and Interpersonal Influences have significant relationship with purchase intention with probability F value is 0.000 and all have contribution on purchase intention variable (Y) of 0.554 (55.4%). However, the rest of the result is affected by other variables which are not researched in this research.

Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the Annual International Conference of Business and Public Administration (AICoBPA 2018)
Series
Advances in Economics, Business and Management Research
Publication Date
August 2019
ISBN
10.2991/aicobpa-18.2019.43
ISSN
2352-5428
DOI
10.2991/aicobpa-18.2019.43How to use a DOI?
Copyright
© 2019, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Rizal Alfisyahr
AU  - Lusy Deasyana Rahma Devita
PY  - 2019/08
DA  - 2019/08
TI  - Impact of Brand Image, Country of Origin, and Interpersonal Influences on Purchase Intention
BT  - Proceedings of the Annual International Conference of Business and Public Administration (AICoBPA 2018)
PB  - Atlantis Press
SP  - 189
EP  - 192
SN  - 2352-5428
UR  - https://doi.org/10.2991/aicobpa-18.2019.43
DO  - 10.2991/aicobpa-18.2019.43
ID  - Alfisyahr2019/08
ER  -