Influence Service Quality, Brand Image, Location to Customer Satisfaction and Customer Loyalty (Case Study on Motorcycle Repair Shop Sahabat Motor-Cibinong Customer)

DOI

10.2991/aebmr.k.200331.033How to use a DOI?

Keywords

service quality, brand image, location, customer satisfaction, customer loyalty

Abstract

The purpose of this research was to know whether the quality of service, brand image, location will affect the satisfaction and make customers loyal. Research method used path analysis method with smartPLS application version 3.2.8. The type of data used is primary data. With the spread of quesioner that is immediately done in the Sahabat Moor Cibinong. The results of this research that the quality of service directly affects customer satisfaction but has no direct effect on customer loyalty. Brand images can directly impact customer satisfaction and customer loyalty. Locations can directly impact customer satisfaction but have no direct effect on customer loyalty.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Lina Noersanti
AU  - Try Akbar Prasetyo
PY  - 2020
DA  - 2020/04/06
TI  - Influence Service Quality, Brand Image, Location to Customer Satisfaction and Customer Loyalty (Case Study on Motorcycle Repair Shop Sahabat Motor-Cibinong Customer)
BT  - Proceedings of the 6th Annual International Conference on Management Research (AICMaR 2019)
PB  - Atlantis Press
SP  - 152
EP  - 155
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200331.033
DO  - 10.2991/aebmr.k.200331.033
ID  - Noersanti2020
ER  -