The Influence of Parent’s Perception on Their Interest to Send Their Children to PAUD
- DOI
- 10.2991/aicmar-18.2019.23How to use a DOI?
- Keywords
- perception; interests; PAUD
- Abstract
This study aims to find out how the influence of customer’s perception (parents about early childhood education (PAUD)) to the interest of buying (sending their children to the PAUD). This research was conducted in Pisangan Timur, East Jakarta. Parent’s perception as exogenous variables, measured by the teacher’s quality, curriculum, teaching methods and infrastructure facilities that exist in early childhood education. The endogenous variable is parent’s interest to send their children to PAUD measured with the parent’s desire to send their children to PAUD, encourage children to attend school, provide learning facilities for children, and pay attention to children's learning progress. Data obtained by conducting surveys, interviews, and distributing questionnaires. The analysis tool uses PLS 2.0 program. Expected output for improving PAUD performance. The results showed that there is a significant positive effect of parent’s perception about early childhood education to the parent’s interest to send their children in early childhood education. The influence of parent’s perception about early childhood education to the parent’s interest to send their children in PAUD is 65.2%. While the influence of other factors not examined in this research amounted to 34.8%.
- Copyright
- © 2019, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Lilik Trianah AU - Diah Pranitasari PY - 2019/02 DA - 2019/02 TI - The Influence of Parent’s Perception on Their Interest to Send Their Children to PAUD BT - Proceedings of the 5th Annual International Conference on Management Research (AICMaR 2018) PB - Atlantis Press SP - 101 EP - 106 SN - 2352-5428 UR - https://doi.org/10.2991/aicmar-18.2019.23 DO - 10.2991/aicmar-18.2019.23 ID - Trianah2019/02 ER -