Trust in Intermediaries as a Mediator Between Perceived Effectiveness of Escrow Services and Repurchase Intention
- DOI
- 10.2991/aebmr.k.200309.023How to use a DOI?
- Keywords
- perceived effectiveness of escrow services, trust to intermediary, repurchase intention, e-commerce, customer
- Abstract
Theory of reasoned action is a theory that explain and predict intention behavior. Previous study reveals that trust in the community of seller mediates the relationship between PEES and intention to purchase. Other research reveals that in e-commerce, trust can be seen not only trust in the community of sellers but also trust in intermediaries. This study develop previous study using trust in intermediaries’ variable as a mediator in the relationship between PEES and repurchase intention. The purpose of this study is to investigate the role of Trust to Intermediary as a mediator variable between PEES and repurchase intentions. This research was conducted by distributing surveys online to 138 respondents who had buy at marketplace in Indonesia in the last 6 months. The data were processed using Path Analysis. The finding indicates that Trust to Intermediary can be a mediator between PEES and repurchase intentions. Further, we found that PEES affects Repurchase Intention directly. We can conclude that PEES affects repurchase intention directly and indirectly with Trust in intermediaries as a mediator. The finding of this study helps the intermediaries’ business entities that their escrow services increase customer’s trust and increase customer’s intention to repurchase.
- Copyright
- © 2020, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Avincennia Vindy Fitriana AU - Ratna Dewi Kusumawati PY - 2020 DA - 2020/03/12 TI - Trust in Intermediaries as a Mediator Between Perceived Effectiveness of Escrow Services and Repurchase Intention BT - Proceedings of the Annual International Conference on Accounting Research (AICAR 2019) PB - Atlantis Press SP - 101 EP - 104 SN - 2352-5428 UR - https://doi.org/10.2991/aebmr.k.200309.023 DO - 10.2991/aebmr.k.200309.023 ID - Fitriana2020 ER -