Impact of Electronic Word of Mouth on Tourist Attitude and Intention to Visit Islamic Destinations

DOI

10.2991/agc-18.2019.105How to use a DOI?

Keywords

electronic word of mouth (EWOM), attitudes, intention, and Islamic destination

Abstract

Banda Aceh is Muslim majority population and new tourism halal destination appointed by Indonesian government in 2017. As a new halal destination, it is important to find out why tourists want to visit Banda Aceh in order to understand tourists intention by advancing tourist positive attitudes via electronic word of mouth (EWOM). Therefore, EWOM plays an important role in directing tourists’ intention to visit tourism places because it is a new phenomenon of digital era where people depend so much on information from online social media to help those determining places or tourism object to visit. Thus, tourism stakeholders have to consider EWOM as one factor that will influence tourists’ attitude and intention to visit tourism places. Sample of this study are 500 respondents of international tourist who come to Banda Aceh to visit several famous tourist destinations and attractions. This study was executed using descriptive quantitative method. Data were obtained from survey using questionnaire with Likert Scale. We evaluate the data using Structural Equation Model (SEM). The results of this study confirm the relationship of EWOM to increase tourist intention by boosting tourist’ positive attitude to visit Islamic destination. We conclude that EWOM can be utilized as communication marketing strategy development to attract more tourists to come to Banda Aceh

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Rizki Amalia
AU  - Afrida Yahya
AU  - Nurhalis Nurhalis
AU  - Sofyan Idris
AU  - Sayed Mahdi
AU  - Teuku Rolli Ilhamsyah Putra
AU  - Sartiyah Sartiyah
PY  - 2019/01
DA  - 2019/01
TI  - Impact of Electronic Word of Mouth on Tourist Attitude and Intention to Visit Islamic Destinations
BT  - Proceedings of the 1st Aceh Global Conference (AGC 2018)
PB  - Atlantis Press
SP  - 700
EP  - 705
SN  - 2352-5398
UR  - https://doi.org/10.2991/agc-18.2019.105
DO  - 10.2991/agc-18.2019.105
ID  - Amalia2019/01
ER  -