The Effect of Online Transportation on Multiple Shopping Habits that Give Loyalty

DOI

10.2991/aebmr.k.200606.064How to use a DOI?

Keywords

consumer image, customer satisfaction, consumer loyalty

Abstract

To find out the impact of online transportation on millennial spending habits in West Jakarta. On line transportation research is among young people from the age of 18-28 years, residing in West Jakarta, Indonesia. The number of questionnaires was 380 respondents. The quantitative analysis method uses the Wrap PLS (Partial Least Square) analyzer. This study explores online transportation by discussing consumer image theory, satisfaction theory and consumer loyalty theory. Knowing the large image of consumers by online transportation that will have an impact on changes in millennial spending habits, and the impact of online transportation in spoiling millennial shopping habits that provide shopping satisfaction to the loyalty of millennials in shopping using online transportation. The more the use of Consumer Image, the more it increases Consumer Satisfaction. The more the use of Consumer Image, the more it increases Consumer Loyalty through Consumer Satisfaction. The increasing number of uses of Consumer Satisfaction further increases Consumer Loyalty. This research shows the enormous impact of online transportation to change the Millennial shopping habits.

Copyright

© 2020, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Download article (PDF)

TY  - CONF
AU  - Sonny Indrajaya
PY  - 2020
DA  - 2020/06/09
TI  - The Effect of Online Transportation on Multiple Shopping Habits that Give Loyalty
BT  - Proceedings of the 23rd Asian Forum of Business Education(AFBE 2019)
PB  - Atlantis Press
SP  - 369
EP  - 375
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200606.064
DO  - 10.2991/aebmr.k.200606.064
ID  - Indrajaya2020
ER  -