Proceedings of the 4th Asian Education Symposium (AES 2019)

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Projecting a Good Image of School: How can a Principal Achieve This Goal?

Authors
Elni Jeini Usoh, Jeffry S. Lengkong, Henny N. Tambingon, Sherly F. Lensun
Corresponding Author
Elni Jeini Usoh
Available Online 15 May 2020.
DOI
10.2991/assehr.k.200513.067How to use a DOI?
Keywords
school image, school promotion, principal
Abstract

There has been a tendency in most schools to become increasingly aware of their image in the community. The school principals are realising the need to work positively with community to ensure a good image of the school. It is conceivable that the leadership of the principal plays a significant role in promoting a positive image of the school. The aim of the study is to examine the importance of projecting a good image of a school and roles of the principal to accomplish this objective. This study utilised qualitative descriptive method. The data collected from observations, reports, literature, and documents. The results show that promoting a positive image for school, as a market-oriented activity, requires the principal to exercise highly-developed public relation skills. They need to have more interaction with the external community to promote the school, attract students as well as retain them. The study concludes that promoting a positive school image is a business-like effort in which school management should adapt some marketing approaches. Principal’s role is a pivotal point in projecting a good image. The leadership of the principal is a key factor in gauging public opinion that contributes to the image of the school.

Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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Volume Title
Proceedings of the 4th Asian Education Symposium (AES 2019)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
15 May 2020
ISBN
10.2991/assehr.k.200513.067
ISSN
2352-5398
DOI
10.2991/assehr.k.200513.067How to use a DOI?
Copyright
© 2020, the Authors. Published by Atlantis Press.
Open Access
This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

Cite this article

risenwbib
TY  - CONF
AU  - Elni Jeini Usoh
AU  - Jeffry S. Lengkong
AU  - Henny N. Tambingon
AU  - Sherly F. Lensun
PY  - 2020
DA  - 2020/05/15
TI  - Projecting a Good Image of School: How can a Principal Achieve This Goal?
BT  - Proceedings of the 4th Asian Education Symposium (AES 2019)
PB  - Atlantis Press
SP  - 297
EP  - 299
SN  - 2352-5398
UR  - https://doi.org/10.2991/assehr.k.200513.067
DO  - 10.2991/assehr.k.200513.067
ID  - Usoh2020
ER  -