On the Problems and Countermeasures of Cross-cultural Business Cooperation between China and Malaysia under The Belt and The Road Initiative

DOI

10.2991/aemh-19.2019.18How to use a DOI?

Keywords

Malaysia, Cultural differences, Cross-cultural business cooperation

Abstract

Malaysia, one of China’s key target markets of foreign trade in Southeast Asia, has been claiming our special attention since the launch of China- ASEAN partnership on the first day of 2010. It is, therefore, of vital importance for us to have an adequate understanding of the cross-cultural differences and even conflicts tagging along. This paper analyzes the cultural differences with reference to Hofstede's theory of value dimensions, and postulates some strategies to circumvent the negative impact on trans-national corporate co-operation.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Danya Zhu
AU  - Liang Tan
AU  - Yutong Han
PY  - 2019/10
DA  - 2019/10
TI  - On the Problems and Countermeasures of Cross-cultural Business Cooperation between China and Malaysia under The Belt and The Road Initiative
BT  - Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)
PB  - Atlantis Press
SP  - 87
EP  - 91
SN  - 2352-5398
UR  - https://doi.org/10.2991/aemh-19.2019.18
DO  - 10.2991/aemh-19.2019.18
ID  - Zhu2019/10
ER  -