Analysis of Marketing Strategy Based on the Entrepreneurial History of Yunnan Changtai Technology Co., Ltd.

DOI

10.2991/aemh-19.2019.16How to use a DOI?

Keywords

Yunnan Changtai Technology Co., Ltd., Solar water heater, 4P theory, Marketing strategy

Abstract

With the depletion of traditional fossil fuels, solar energy has become one of the most promising alternative energy sources. Solar water heaters are devices that collect solar radiation and convert it into heat. The world's industrial and economic boom has been followed by rising energy consumption. Therefore, the traditional available energy is gradually running out of energy. Countries are looking for new energy sources such as wind, water, solar, tidal energy and other alternative to traditional energy, and solar energy because of its clean, environmental protection, renewable characteristics to stand out, become all walks of life sought after the leader. Solar water heater should be transported to become a typical representative of solar energy thermal utilization products, after decades of wind, frost, snow and rain, finally has a relatively mature technology, by the majority of consumers love. This paper summarizes the market and industry of solar water heater and analyzes the marketing strategy of a typical enterprise -- Yunnan Changtai technology co., LTD. At the same time, it also explores the problems existing in its marketing strategy. So as to provide a constructive reference and improvement Suggestions for the development of Yunnan Changtai technology co., LTD., and also hope to provide some reference significance for enterprises with similar backgrounds.

Copyright

© 2019, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Jingkun Zhao
AU  - Mei Xu
AU  - Qiangnan Zhan
PY  - 2019/10
DA  - 2019/10
TI  - Analysis of Marketing Strategy Based on the Entrepreneurial History of Yunnan Changtai Technology Co., Ltd.
BT  - Proceedings of the 2019 International Conference on Advanced Education, Management and Humanities (AEMH 2019)
PB  - Atlantis Press
SP  - 79
EP  - 82
SN  - 2352-5398
UR  - https://doi.org/10.2991/aemh-19.2019.16
DO  - 10.2991/aemh-19.2019.16
ID  - Zhao2019/10
ER  -