Virtual Negotiations in Shaping the Characteristics of a Digital Society in Buying and Selling Transactions on the Marketplace

DOI

10.2991/978-2-38476-096-1_54How to use a DOI?

Keywords

Digital Society; UMKM; Virtual Negotiation

Abstract

This research is entitled “Virtual Negotiations in Shaping the Characteristics of Digital Society in Buying and Selling Transactions in the Marketplace”. The COVID-19 pandemic is a major disaster for Indonesia's economic sector. The slump in the economic sector has forced UMKMs as micro, small, and medium-scale economic actors to spin their brains by conducting a virtual transformation of negotiations. The purpose of the study is to determine the formation of the characteristics of a digital society with the transformation of negotiations from conventional to digital. The existence of an intercultural business negotiation process between sellers and buyers in the virtual world forms a characteristic of digital society in the virtual world of buying and selling. The method used by the author is a qualitative method with a virtual ethnographic approach, and uses the theory of Cyber-Social Construction in order to know the social reality that is formed from the transformation of conventional negotiations into virtual ones. The object of this research is the transactions that occur in the UMKM kaktusbue. The research subjects are the business actors of UMKM kaktusbue, consumers of the kaktusbue, and the head of the Cooperative and UMKM service. Data was collected by means of in-depth interviews, field observations, and documentation. The validity of the data was tested by means of triangulation of sources. The result of the research is that the virtual negotiations that are carried out form two types of community reality with characteristics, namely indifferent buyers and careful buyers.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Rifqi Abdul Aziz
AU  - Muhammad Halimi
PY  - 2023
DA  - 2023/08/28
TI  - Virtual Negotiations in Shaping the Characteristics of a Digital Society in Buying and Selling Transactions on the Marketplace
BT  - Proceedings of the 4th Annual Civic Education Conference (ACEC 2022)
PB  - Atlantis Press
SP  - 486
EP  - 495
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-096-1_54
DO  - 10.2991/978-2-38476-096-1_54
ID  - Aziz2023
ER  -