Good Practices and Learning Benefits in the Implementation of Total Quality Management (TQM) in Msmes
- 10.2991/assehr.k.210525.091How to use a DOI?
- Good Practice, TQM, MSMEs
This research was conducted based on the various problems that occur in bread entrepreneurs who are the members of “Babakan MSMEs Village”, such as access to capital, unfair business competition, financial reports, slow adaptation to technological changes, and purchase of raw materials that always use a debt system which causes the business process to be hard developed. Therefore, researchers are interested in conducting this research by using qualitative research paradigm cross-case analysis. The purpose of this research is to compare the bread entrepreneurs who have developed to accept technological changes and willing to implement TQM in their business activities and bread entrepreneurs who still implement the traditional system with various problems that occur, because of 26 bread entrepreneurs who are members of the Babakan MSMEs Village bread, only one of bread entrepreneur who tried to implement TQM and within two years was able to build a modern bakery market segments from various backgrounds and have opened bread outlets in Mataram besides in Babakan village. The results showed that the bread entrepreneurs who started trying to implement TQM in their business activities gain the perceived good practice, namely prioritizing the quality of bread with product differentiation is learning that focuses on customer satisfaction to gains profit. Meanwhile, bread entrepreneurs who have not tried to implement the TQM in their business activities are only for survival, not for business development and business expansion with the unfair competition due to producing the same type of bread at uncompetitive prices.
- © 2021, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - H Halpiah AU - Hery Astika Putra AU - Baiq Rizka Milania Ulfah PY - 2021 DA - 2021/05/26 TI - Good Practices and Learning Benefits in the Implementation of Total Quality Management (TQM) in Msmes BT - Proceedings of the 2nd Annual Conference on Education and Social Science (ACCESS 2020) PB - Atlantis Press SP - 287 EP - 290 SN - 2352-5398 UR - https://doi.org/10.2991/assehr.k.210525.091 DO - 10.2991/assehr.k.210525.091 ID - Halpiah2021 ER -