Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)

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Digital Platform Based Marketing Strategy in Tourism Website of Cikakak Tourism Village, Banyumas

Authors
Bagus Reza Hariyadi1, *, Dyah Tjaturrini1, Dian Bayu Firmansyah1, Yuni Astuti2
1Universitas Jenderal Soedirman, Purwokerto, Indonesia
2SMK Tamansiswa Purwokerto, Purwokerto, Indonesia
*Corresponding author. Email: bagusreza@unsoed.ac.id
Corresponding Author
Bagus Reza Hariyadi
Available Online 27 March 2023.
DOI
10.2991/978-2-38476-028-2_21How to use a DOI?
Keywords
Tourism Village; Marketing Strategy; Website; Rural Tourism
Abstract

Cikakak Tourism Village is known for the Saka Tunggal Mosque which is hundreds of years old, the Tame Monkey community, and the Antap Tourism Market which has only been built since 2021. The trend of tourism villages is a choice for traveling during a new normal vacation. Tourism Awareness Group (Kelompok Sadar Wisata) Saka Tunggal utilize digital platforms like websites, IG, Tiktok as media to promote tourism villages and increase tourist visitation. Cikakak Tourism Village mainly utilize website: desawisatacikakak.com developed by community service program “KKN - PPM STP NHI Bandung” for promoting tourism attraction, amenities, accessibility. In the future development there will be difficulty to reaching nearby tourist and foreign tourist are less aware of the existence of the Cikakak Village. Data collection methods: field observations, interviews and literature studies. The conclusion is that the communication strategy through promotion using digital social media and websites can introduce this tourism village to local and foreign tourists.

Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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Volume Title
Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
Series
Advances in Social Science, Education and Humanities Research
Publication Date
27 March 2023
ISBN
10.2991/978-2-38476-028-2_21
ISSN
2352-5398
DOI
10.2991/978-2-38476-028-2_21How to use a DOI?
Copyright
© 2023 The Author(s)
Open Access
Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

Cite this article

risenwbib
TY  - CONF
AU  - Bagus Reza Hariyadi
AU  - Dyah Tjaturrini
AU  - Dian Bayu Firmansyah
AU  - Yuni Astuti
PY  - 2023
DA  - 2023/03/27
TI  - Digital Platform Based Marketing Strategy in Tourism Website of Cikakak Tourism Village, Banyumas
BT  - Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
PB  - Atlantis Press
SP  - 229
EP  - 240
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-028-2_21
DO  - 10.2991/978-2-38476-028-2_21
ID  - Hariyadi2023
ER  -