Banyumas People Language Attitude as Banyumas Tourism Asset

DOI

10.2991/978-2-38476-028-2_12How to use a DOI?

Keywords

language attitude; tourist attraction; promotion

Abstract

Language attitude is a mental position or feeling to the language itself or other people. The language attitude of the Banyumasan people towards the Banyumas language strengthens their characters. This fact is interesting to be observed since this strengthening can be managed as an asset to develop tourism potential based on local culture. This research belongs to a qualitative study. The data were obtained through questionnaires and in-depth interviews with some Banyumas figures and policymakers. The result shows that the local language can be an allure of Banyumas tourism by naming tourist attractions, brochures, and guidance. The internal and external factors which create positive points to Banyumas tourism become potential assets for developing Banyumas tourist attraction.

Copyright

© 2023 The Author(s)

Open Access

Open Access This chapter is licensed under the terms of the Creative Commons Attribution-NonCommercial 4.0 International License (http://creativecommons.org/licenses/by-nc/4.0/), which permits any noncommercial use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons license and indicate if changes were made.

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TY  - CONF
AU  - Siti Junawaroh
AU  - Farida Nuryantiningsih
AU  - Ashari Hidayat
PY  - 2023
DA  - 2023/03/27
TI  - Banyumas People Language Attitude as Banyumas Tourism Asset
BT  - Proceedings of the International Conference on Academia-Based Tourism Revival 2022 (ABTR 2022)
PB  - Atlantis Press
SP  - 131
EP  - 136
SN  - 2352-5398
UR  - https://doi.org/10.2991/978-2-38476-028-2_12
DO  - 10.2991/978-2-38476-028-2_12
ID  - Junawaroh2023
ER  -