Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)

Investigation on Buyers’ Purchase Intention of High-Rise Properties in Malaysia in the Era of 4.0

Authors
Darren Khoo, Yen-Nee Goh, Mao-Seng Ting
Corresponding Author
Yen-Nee Goh
Available Online 18 May 2020.
DOI
https://doi.org/10.2991/aebmr.k.200514.001How to use a DOI?
Keywords
high-rise properties, purchase intention, Penang, Malaysia, era of 4.0
Abstract
Customer in the era of 4.0 may be influenced by social media when it comes to their purchase intention. Nonetheless, when the product involvement for the purchase is high such as buying a property, buyers’ intention is greatly determined by psychological factors. Hence, the aim of this study is to determine the factors that influence the purchase intention of high-rise properties in Penang. A total of 103 completed questionnaires were received and use for data analysis. Statistical Packages for the Social Sciences (SPSS) software was used for data analysis and hypotheses testing. The findings of this study show that attitude, perceived behavioural control and property attributes has a positive and significant relationship with buyer’s intention of high-rise properties. Surprisingly, financial factors, developer branding and property surrounding demonstrated insignificant relationship with purchase intention while property view has a negative relationship with purchase intention of high-rise properties. This study provides important insights especially on the buyer’s perception that influence their purchase intention. This help to extend the knowledge in the consumer behaviour literature on the type of housing demand in Malaysia that emphasizes on high-rise properties.
Open Access
This is an open access article distributed under the CC BY-NC license.

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Cite this article

TY  - CONF
AU  - Darren Khoo
AU  - Yen-Nee Goh
AU  - Mao-Seng Ting
PY  - 2020
DA  - 2020/05/18
TI  - Investigation on Buyers’ Purchase Intention of High-Rise Properties in Malaysia in the Era of 4.0
BT  - Proceedings of the First ASEAN Business, Environment, and Technology Symposium (ABEATS 2019)
PB  - Atlantis Press
SP  - 1
EP  - 5
SN  - 2352-5428
UR  - https://doi.org/10.2991/aebmr.k.200514.001
DO  - https://doi.org/10.2991/aebmr.k.200514.001
ID  - Khoo2020
ER  -