Research on Linyi Tourism Brand Strategy Based on the Advantage of Cultural Resources

DOI

10.2991/emcm-15.2016.117How to use a DOI?

Keywords

Linyi City; Cultural resources; Tourism; Strategy; Innovation

Abstract

Comparative advantage and competitive advantage are two basic elements of regional culture and tourism core competitiveness. The requirements of seizing the opportunity and considering tourism industry as the pillar industry need us break through the traditional patterns based on the facts of Linyi City. Based on developing cultural tourism resources in Linyin, the paper put forward suggestions on the construction of tourism brand.

Copyright

© 2016, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Yunli Shi
PY  - 2016/02
DA  - 2016/02
TI  - Research on Linyi Tourism Brand Strategy Based on the Advantage of Cultural Resources
BT  - Proceedings of the International Conference on Electronics, Mechanics, Culture and Medicine
PB  - Atlantis Press
SP  - 631
EP  - 638
SN  - 2352-538X
UR  - https://doi.org/10.2991/emcm-15.2016.117
DO  - 10.2991/emcm-15.2016.117
ID  - Shi2016/02
ER  -