Community Branding Kopi Anjis #Anjisforgoo
- Keywords
- Community Branding, Unique Selling Point, Positioning
- Abstract
Brandtouchpoints is any points of contact that describe the positioning. Kopi Anjis is one of the coffee shops in Bandung that branding their brand using the community campaign. Community campaign is considered to be one brandtouchpoint that differentiate with other coffee shops. Coffee shops in Bandung are growing fast. The coffee shops not only compete among fellow local coffee but also the top brand coffe shop. Unique Selling Point (USP) is the uniqueness point of brand is that forming differentiation with other brands. The community branding is used to engage community as a representation Kopi Anjis’s target market. Some communities that work with Kopi Anjis are Potads Bandung, Bandung Clean action (fun educational community that campaign reduced garbage in Bandung area), Sedekahbuku.com (community that collects books to distribute throughout the country), berbaginasi .com, and Rumah Cemara (community that cares about HIV / AIDS).
- Copyright
- © 2018, the Authors. Published by Atlantis Press.
- Open Access
- This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).
Cite this article
TY - CONF AU - Itca Istia Wahyuni AU - Martha Tri Lestari AU - Dini Salmiyah Fitrah Ali AU - Indra Adibayu Novianto Pamungkas PY - 2017/11 DA - 2017/11 TI - Community Branding Kopi Anjis #Anjisforgoo BT - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017) PB - Atlantis Press SP - 301 EP - 305 SN - 2352-5398 UR - https://www.atlantis-press.com/article/25902410 ID - Wahyuni2017/11 ER -