Cyber CSR Communication Strategic of the Body Shop Indonesia (Literature Study Through Official Website Of The Body Shop Indonesia)

Keywords

Cyber CSR, Content Analysis, CSR Communication Strategy

Abstract

The Body Shop has also done positive campaigns that are in accordance to their vision and mission as a cosmetic company that uses vegetarian based ingredients. The Body Shop Indonesia is rated as capable of focusing their attention regarding CSR information that is in line with the values of The Body Shop Indonesia and had communicated these matters using a CSR communication strategy on their official website. The Body Shop Indonesia is also assessed as capable of conducting CSR cyber communication strategy on their official website because they are able to build good communication and has attempted to provide good services in communicating with the stakeholder by providing a menu on the website to communicate, this proves that the communication pattern is built to create a good relationship. The researcher uses a research method of content analysis. Content analysis is meant as a description, illustrating aspects and characteristics of the media content, mainly the content of a message. Based on the research and analysis that has been done by the researcher above, it can be concluded that the CSR cyber communication strategy on the official website of The Body Shop has been done according to the CSR communication strategy method, yet there has still not been optimization regarding the defensive strategy in applying the CSR communication strategy. This communication pattern is done by using a two-way symmetrical model where its nature is to be based on honesty and truth where the parties have mutual respect for one another so that there is no harm caused between those involved

Copyright

© 2018, the Authors. Published by Atlantis Press.

Open Access

This is an open access article distributed under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).

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TY  - CONF
AU  - Niadi Rivaldy Putra
AU  - Martha Tri Lestari
AU  - Kharisma Nasionalita
PY  - 2017/11
DA  - 2017/11
TI  - Cyber CSR Communication Strategic of the Body Shop Indonesia (Literature Study Through Official Website Of The Body Shop Indonesia)
BT  - Proceedings of the 3rd International Conference on Transformation in Communications 2017 (IcoTiC 2017)
PB  - Atlantis Press
SP  - 234
EP  - 242
SN  - 2352-5398
UR  - https://www.atlantis-press.com/article/25902398
ID  - Putra2017/11
ER  -