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Corporate Advertising Spending and Corporate Profits ——An Empirical Study based on World Cup Sponsorship

Xinyi Yuan
This paper studies the influence of advertising and R&D expenditure on profits of the corporate which World Cup sponsors. By using the multiple linear regression model which is commonly used in econometric analysis, the empirical analysis was conducted based on the micro data of 143 sponsored enterprises...

Rural Education Investment Ratio and Regional Economic Growth ——Based on the Panel Data of China from 1993 to 2014

Shu Wen
From the perspective of human capital accumulation, this paper analyzes the impact of urban and rural education investment on regional economic growth. Based on the multiple linear regression model and using the provincial panel data from 1993 to 2014. The paper thinks that in order to promote the balanced...

The Influence and Mechanism of Supervisor Developmental Feedback on Employee’s Work Engagement

Kun Zhang, Xin Zhu
This essay constitutes a research model among supervisor developmental feedback, employee satisfaction, interactive justice and employee’s work engagement. Then empirical research is done through Multiple Linear Regression. The results show that supervisor developmental feedback has positive effect on...

Research on Conspicuous Consumption in Travel Behaviors of the College Students

Kai Liu, Xiaoling Huang
This paper research the conspicuous consumption behavior of the college students during the travel through analyzing the personal, social, economic and cultural causes. Usually, the college students pursue self-fulfilling and vanity, under the impetus of “face” consciousness, they produce conspicuous...

Research on the Implementation Dilemma of Knowledge Payment Platform in Colleges and Universities in the Era of Sharing Economy

Ran Wu, Luzhiqing Ye, Qiong Wu
In the era of "sharing economy", college students often play the role of consumers to pay for the knowledge they want, but they have little sense to become providers or creators of knowledge In addition, many students in campus do not have effective ways to obtain excellent experience of their peers....

Analysis of the Influence of “Universal Two-Child” Policy on the Development and Investment of Preschool Education

Jiayue Yu
The implementation of the “universal two-child” policy is a key measure to deal with the new population normal characterized by low birth rate, low death rate and high aging rate in China, which is conducive to easing the structural contradiction between China's population age and the transformation...

The Application of Fuzzy Decision in the Management for Undergraduates

Weiwei Xu, Shuxin Zheng, Zhongguo Zhang
In this paper, the computer professional students trained under the ‘embedded’ training mode in Jiangsu province is selected as research subjects. By introducing fuzzy mathematics theory, a series of subjective and objective factors in the process of cultivating undergraduate students were studied. Through...

Forecasting Port Throughput Model of Tianjin Port based on Wavelet Analysis and Machine Learning

Bingchun Liu, Shaofeng Feng
With the development of national economy, the importance of port growing port is the national foreign trade portal, is the driving force for the development of the city, with the improvement of freight volume, how many directly affects the port cargo throughput of port layout planning, therefore, to...

Empirical Analysis of Logarithmic Return Rate of China’s Financial Stocks—based on the ARMA-GARCH Model

Yang Ding
This paper studies the predicted average prices of financial stocks of 90 Chinese A-share listed financial companies. By analyzing the average daily closing prices from April 3rd, 1991 to July 23rd, 2018, it finds that they are consistent with the GARCH model of time series. Therefore, the model is adopted...

Impacts of “Stock Split” on Rate of Stock Return in China A-share Market

Dongxing Gao, Zhiyu An
As a decision crucial to every public company, dividend payout policy affects the confidence of investors in a company. At present, “stock split” has been a popular topic regarding the distribution of dividends, and has attracted much attention from investors and researchers whether it is taken as a...

A Brief Analysis of Product Display Skills on Alibaba.com

Wei Xie
Cross-border e-commerce is an inevitable trend of economic globalization. Alibaba.com is currently the most-used platform for foreign trader salesperson in China and is one of the important channels for suppliers to develop buyers. Displaying new product information is the base of e-commerce. Only high-quality...

Impact of the US Monetary Policy Changes on the Chinese Stock Markets

Jiameng Jiang
In this paper, I develop a vector autoregression (VAR) model to estimate the effects that the U.S. monetary policy have on Chinses stock market, using money supply, market interest rate, spread interest rate and effective exchange rate as the U.S. monetary policy index. It turns out that, according to...

Quantitative Investment with Machine Learning in US Equity Market

Yuxiang Huang
Quantitative investment attempts to use computer algorithms to predict the price of securities and make automatic trading, in order to gain excess return on the stocks. This paper introduces a strategy based on machine learning algorithms and technical indicators. The model uses several popular technical...

Analysis of Financial Statements of the Panel Industry under the Harvard Analytical Framework ——Taking BOE as an Example

Xiaolu Li
As a global leader in the panel industry, BOE’s business development plays a pivotal role in the global panel market. During a crucial period of corporate strategic reform and technological innovation, its future development trend will affect the market share of Chinese companies in the global panel...

Research on the Application of PPP Mode in the Operation of Large-Scale Stadiums and Gymnasiums

Xiaolan Ge, Suqiong Feng
the application of PPP mode in large-scale stadiums has great significance to improve the management level of large-scale stadiums and gymnasiums. At present, the practice of participating in stadiums investment and operation in PPP mode in our country is just beginning. Therefore, this article will...

Research on the Construction of Partnership in the Corporate Workplace

Ruirui Chen
Workplace partnerships refer to the establishment of new partnerships at the corporate workplace level that focus on win-win cooperation. The establishment of partnership in the workplace of Chinese enterprises takes into account the realization of the interests of the management, trade unions and employees....

Association Study of the Fluctuations in Gold Futures and Actuals Markets

Bowen Li
Based on daily price data of China’s gold futures and actuals from January 4th, 2016 to January 10th, 2018, this study makes an empirical analysis of the relationship between fluctuations of gold futures and actuals after conducting the ADF unit root test, the Johansen co-integration test, the Error...

Research on Intellectual Property Rights and Benefit Distribution of Military and Civilian Dual-Use Technology

Changfeng Zhou, Yan Liu, Xiaohui Dong
Development of dual-use technologies has become an important topic in the course of integration and innovative development of military and civil-use technologies. At present, there are some problems in attribution and sharing of intellectual property rights of dual-use technologies, such as blur of rights...

Research on the Measurement of Investment Capability of Electric Power Enterprises based on Financial Index and Investment Balance

Kaijiang Cao, Haiyan Wang, Xing Wang, Zhonglan Yu, Pengcheng Zhou
The transformation of energy structure and the reform of electric power system bring new challenges to the investment mechanism of electric power enterprises. How to establish a scientific and effective estimation method of investment capability is the key to maximize the investment benefit of electric...

Research on Benefit Evaluation Distribution Network Considering Incidence of Input-output

Xin Li, Zhichao Ren, Jiaxin Zhao, Pengcheng Zhou
In order to improve the ability of resource optimization configuration in the development of distribution network, and clarify the investment direction and management focus, an evaluation index system model of distribution network benefit considering input-output relationship is put forward. Firstly,...

Research on Anti-poverty Effect of Government Fiscal Expenditure -- Evidence from China

Sijia Liu
This paper aims to explore the impact of fiscal expenditure on rural poverty. In this study, MPI index and FGT index are used to measure the degree of rural poverty in the east and west respectively, and the impact of fiscal expenditure scale and structure on rural poverty is studied. The results show...

The Present Situation, Reasons and Countermeasures of the Income Gap between Urban and Rural Areas in China

Delong Su
Since the reform and opening, China's economy has been developing at a high speed, and people's income level has been rising. However, the urban-rural income gap is also widening. Despite a series of measures taken by the government, the income gap between urban and rural areas remains high and various...

A Literature Review on the Organizational Adaptability of Lean Construction Projects

Junting Li, Wen Wen
With the advances in information technology, intelligent technology, computer simulation technology and network technology, as well as integrated integration applications between various methods, project management will be Pushed toward to intelligent, integrated, real-time and networked. Breaking through...

Analysis of China-US Intellectual Property Trade Friction

Yawen Yang
In the 21st century, the global economic integration and the China-US Trade frictions are becoming more and more complicated and the United States’ pressure about the trade imbalance between China and the US is severe. The United States has increased its crackdown on intellectual property products from...

A Study on Innovative Development of Investment Banking from Risks Perspective based on the Research of Shanghai Pudong Development Bank (SPD)

Ziyao Tang
There are two types of main investment bank development pattern, separated pattern and mixed pattern. As for the condition of SPD, the mixed pattern which is more businesslike is a better choice because China is still a developing country and its development demands an effective financial environment....

Study on the Validity of the Contract of Affordable Housing Purchased by Borrowing Name -- Two Point Exploration from Empirical Evidence

Qianhui Jin
Due to the rapid rise of housing prices and other reasons, many people borrow other's name to buy houses, this paper is to explore the validity of contract of affordable housing purchased by borrowing name. The theory circle has different understanding about the quality and validity of the affordable...

Reasons and Theoretical Explanations for the Rapid Development of Internet Finance in China The Secret Worry and Countermeasures

Jue Wang
As an emerging industry, the Internet finance industry is of great significance to the prosperity of China’s economic development. This paper firstly defines the connotation of Internet finance and believes that the essence of Internet finance is to undertake the intermediary role of financing in the...

Research and Application of Civil Aviation Ground Service Management based on Lean Management

Wenling Chen
This paper briefly introduces the theory of lean management, and then discusses the value needs of air passengers and analyzes the value needs of passengers during the waiting period. In addition, it analyzes the defects of civil aviation ground services and points out non-value-added activities in services....

An Empirical Analysis of the Relationship Between Innovation Input, Industrial Structure and Economic Growth

Yan Zhang
Economic growth is a dynamic category which reflects the changing direction and degree of the scale of social and economic activities. It is closely related to the innovation investment and industrial structure in a country. Based on the improved Cobb-Douglas production function, this author uses econometric...

Design about Cost Management of Logistics Enterprises under the Background of the Big Data and Informatization

Lefei Li, Lei Zhao
Under the background of the information era, the cost management of the logistics and distribution enterprises have undergone many opportunities and challenges. The information level of the logistics enterprises is improved well by making use of the big data better, and the information technology will...

Research on Intellectual Property Rights of Electronic Commerce from the Perspective of Big Data

Ming Yang
With the continuous development of Internet information technology and the gradual opening up of globalization, the global economy, politics, science and technology and other fields have been continuously upgraded, making the protection of intellectual property rights such as trademarks and patents constantly...

Study on Game Model of Soybean Price: A Case Study of China-US Trade War

Hui Wang
In China's soybean import market, according to the market share of all countries in China's soybean import market over the years, it is judged that China's soybean import market is a typical duopoly market. In this paper, Brazil and the United States are regarded as two monopoly manufacturers in China's...

Empirical Analysis of the Relationship between Monetary Policy and Stock Price in China

Shikun Zhang
this paper USES VAR model to analyze the influence of monetary policy on stock market index from 2001 to 2014.The results show that there are significant influence channels between monetary policy and stock market index, and the central bank can influence the stock market through monetary policy (such...

Research on the Innovation of Cross-border E-commerce Talents Training Mode on the Background of “The Belt and Road”

Ming Yang
Under the rapid development of social economy, the development and application of information technology has transformed the economic development situation and provided new opportunities and challenges for economic development. On the background of “The Belt and Road” proposed by General Secretary Jinping...

Study of Cross-cultural Awareness in Business Interpretation

Renna Gui
In Business interpreting, an interpreter should be equipped with cross cultural awareness so as to ensure the successful communication between two parties. This paper explores into the application of cross-cultural awareness in business interpretation from the perspective of mode of thinking, linguistic...

Research on the Factors Affecting the Export of High-tech Products in Jiangsu Province under Sino-US Trade War

Jiaqi Zhang, Fang Sun
In March 2018, the Trump administration of the United States imposed high tariffs on most of China’s exports to the United States in order to reduce the US trade deficit. The main targeted items are China’s high-tech exports to the United States. Jiangsu Province ranks the second in its total foreign...

Research on the Relationship Among Intellectual Capital, Learning from Failures and Enterprise Innovation Performance

Jianwei Ji, Lu Ma
Based on relevant literature, this paper studies the relationship among intellectual capital, learning from failures and corporate innovation performance. The study finds that intellectual capital (human capital, structural capital and relational capital) has a significant positive impact on corporate...

Research on the Relationship between Personalized Agreement and Work Performance

Yu Zhang, Xiuling Ding
There have been many changes in the overall work style and work performance assessment in the new era, this is directly related to the characteristics of the times and the latest needs of people. Personalized agreements formally appear in this context, referring to individualized work arrangements negotiated...

Research on Copyright of Institutional Knowledge Base

Jiliang Wang
Copyright risk is an important practical problem in the process of the construction, service and management of institutional knowledge base. Based on the analysis of the status quo of copyright risk in institutional repositories, this paper makes a deep study on how to effectively control the copyright...

Research on Rights and Interests Management in Open Access to Information

Qiuping Chen
Open access is a new mode of academic publishing and scientific information exchange. Around the problem of open access, there are fierce disputes over the rights and interests of authors, publishers, readers and other institutions in terms of funds, copyright and usage. Based on the analysis of the...

Research on Regional Economic Management Mode in the Process of Transformation of Government Functions

Yi Lin
with the deepening of reform and opening, China's economy has made rapid progress. The government plays the role of administrator and regulator in the process of promoting regional economic development, which depends on the government's macro-control role in the development of market economy, so that...

Application of Financial Management Information Platform in Fine Management of Hospital

Yan Hou
in the medical level of rapid development today, the hospital internal management of the requirements of the work of nature is also improving. For the past relatively, extensive management mode in the present is not applicable, this paper will be how to realize the fine management as the goal, the specific...

Research on Financial Financing Mode of SME Supply Chain based on B2B E-commerce Platform

Zhenhua Yang, Lin Xie, Qiang Shen
The integration of supply chain finance and Internet technology has opened up a new model of financial service operation in the era of network economy--B2B e-commerce platform Internet supply chain financial model, which provides an effective way to solve the financing difficulties of SMEs. This paper...

Research on the Path of Supply Chain Collaboration of Airport Economic Zones based on Structural Equation Modeling

Zehua Zhang, Qingmei Huang, Junxuan Xiao, Runjiao Pan, Mo Kuang
With the further development of the Belt and Road Initiative, Airport Economic zones in China is expected to see an increase of government support soon and thus is of great potential for development. This paper attempts to establish a path of supply chain collaboration of airport economic zone based...

Research on Power Supply Company Investment Scale Simulation Model and Strategy based on System Dynamics under New Electricity Reform

Li Zhao, Junjian Zheng, Jiawen Ye, Wei Liu, Jiaxin Zhao
Since 2016, the reform of power selling side has been coordinated with the reform of electricity price, trading system and power generation plan. With the improvement of the local power planning system, the planning power of power supply companies will be transferred to the government and the planning...

A Comparative Study of the Internal and External Analysis of Chinese and American Education Stocks

Junjie Li
the continuous development of education and the emergence of education shareholding system make it a new investment opportunity for the stock industry. Due to the differences in politics, culture and region, education between China and the United States has different development trends and development...

Research on the Last Mile Delivery of Rural E-commerce in China

Mengjie Zeng
Under the background of "Internet Plus", China's rural e-commerce has ushered in unprecedented development opportunities and challenges. Rural e-commerce has achieved remarkable results in increasing farmers' income and promoting rural economic development. However, the last mile delivery problem of...

Explore the Performance Management of Public Construction Projects from the Perspective of Management

Yifei Wang
in the 19th national congress, the performance management of public construction projects put forward such a development strategy, to establish a fully transparent and scientific standard management system for performance management, performance management has been comprehensively implemented. Therefore,...

Analysis on the Impact of Knowledge-based Employees’ Competency on Performance in E-commerce Enterprises

Qinghua Hu
Based on relevant literatures and questionnaire surveys, this paper constructs the competency model of knowledge employees in e-commerce enterprises through empirical analysis. The research results indicate that there is a significant positive correlation among personal characteristics, knowledge attainment,...

Where does Labor Mobility go -- An Empirical Study based on the Perspective of Land Transfer

Tao Wang, Wenzhe Zhao
This paper studies the impact of urban land transfer on the flow of labor force by using the data from the questionnaire A of the National Survey on Health and Family Planning of Migrant Population in 2016, the China Urban Statistics Yearbook and the China State-owned Land Resources Statistics Yearbook....