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188759 articles

Analysis of the Role of Design Management in Corporate Brand Development Take RED as an Example

KeChun Mao, QiuPing Lin, ChenLu Sun, WeiHai Zhang
Nowadays, as the concept of design management continues to evolve, the research on design management has constantly been conducting. The use of design management methods has become a way to improve the competitiveness of corporate brands. Taking the RED platform, a two-in-one platform for social networking...

Analysis of China’s Takeaway Industry in the Context of the Epidemic

Aotian Tang
China’s food delivery market has grown rapidly over the past decade, growing more than 30-fold since 2011. Amid an overall decline in the restaurant industry due to the widespread coronavirus, the takeaway industry has continued to grow steadily, injecting new life and vitality into the market. Behind...

A Study on the Integration of Chinese Culture into College English Teaching

Yuncai Liu
The study attempts to investigate how three English teachers integrate Chinese culture into college English teaching. The findings demonstrate that variations in teachers’ commitments and modes of instruction contribute to variations in students’ academic performance of Chinese culture because there...
Proceedings Article

Dynamic Behavior and Exact Expressions of Traveling Wave Solutions for a class of nonlinear partial differential equations

Ruo Feng Zhang
The partial differential equation generated by one of the Jaulent-Miodek hierarchy models is completely integrable. Applying bifurcation method, some new exact traveling wave solutions of it such as kink wave solutions and unbounded wave solutions are obtained, which corresponding to the solitary wave...

Ethnographic Research on Buying Habits and Consumer Behaviors of Different Genders in Supermarkets

Tianqin Kuang, Juanjie Zhang, Pengzhuhui Xiong, Qiuyi Wang
This paper mainly focuses on the differences in consumption behaviors between men and women, and the method of ethnography will be used to conduct field notes in the work. After the experimental steps of observation and interview, the differences are mainly reflected in the individual’s original thinking...

Thoughts on Improving Performance Assessment of Civil Servants in China

Liqin Li
There are a number of defects in the current assessment mechanism of civil servants’ performance in China. These defects exist in various aspects of the assessment mechanism, such as objects, contents, criteria, indicators for performance appraisal, methods, results and feedback. In this study, scientific...
Proceedings Article

The Experimental Teaching Based on Hybrid Cloud Management System Research

Donglin Chen, Ling Chen, Qiaofen Ji
Cloud computing cost-effective, and scalable characteristics can be an effective solution to teaching college laboratory teaching uneven distribution of resources, updates slow, the shared low degree. Analysis of cloud computing at home and abroad in the application on the basis of education, the paper...

Research on Problems and Countermeasures of Curriculum Thought and Political Construction in Chinese Medicine Universities

Liuying Chen, Simin Wang
Course Education is the teaching concept of subtly thought and political education for students in the teaching process. The thought and political construction of courses in Chinese medicine universities is of great significance for implementing the fundamental task of morality and cultivating people...

Energy Efficiency and Environmental Friendliness of University Campuses

Y Podoprigora, T Zaharova, A Eliseev, D Crozat
The article discusses theoretical foundations and practical applications of the program-oriented method in the context of university campuses’ energy efficiency improvement. Best practices of foreign and Russian universities in the field of energy and resource efficiency are considered. In Russia, the...

An Analysis of the Internal Challenges Faced by Our Army’s Military Cultural Confidence

Liu Wenjuan, Wang Zi, Zhang Mengqi, Fang Hua
Military cultural self-confidence is an important part of cultural self-confidence. It is also a solid spiritual foundation and an important source of strength for our military to achieve the party’s goal of strengthening the military in the New Era and build a world-class military. The internal challenges...

Assertive, Directive, and Expressive Illocutionary Speech Acts in @muktamar.48 Instagram Account Posts and Their Implications for Indonesian Learning

Yeyen Syafitri, Agus Budi Wahyudi, Atiqa Sabardila, Markhamah
This article discusses the illocutionary speech acts contained in @muktamar.48's Instagram account posts and their implications for Indonesian learning. The Instagram account contains posts about Muhammadiyah and Aisyiyah. There were also posts about preparations for the 48th Muhammadiyah and Aisyiyah...

Analysis on Teaching Methods of English for Business

Youyue Wang
English is a language used widely across the globe. As an important spot for cultivating social talents, universities and colleges should focus on practicality of English teaching. The teaching goal is to fully display the role of English in communication, so that the personnel cultivated can serve social...
Proceedings Article

University Teaching Administration System based on Active Database

Yi-Zhuo Guo
This article has analyzed the insufficiency of the traditional teaching administration system, proposed that through inserts the way of regulation storeroom to realize in the procedure active database-based the teaching administration system, through the practical research showed that this system can...

Industrial Internet Based on Value Co-creation Theory Platform Ecosystem Innovation Strategy Research

Take Zhejiang Bluetron’s supOS as an Example

Hu Qiantao, Wang Jiexiang
Industrial Internet is the core of intelligent transformation of China’s manufacturing industry, and the implementation of intelligent manufacturing and the construction of industrial Internet platform services is also the main direction of digital transformation development of manufacturing industry....

Gender Difference in Higher Education in China and its Influencing Factors

Pengjun Fan
Equity in education is the primary task of social development. But there is still a big difference in higher education, many families cannot afford the high tuition fees of higher education due to the backward economy. In particular, females have fewer opportunities to receive higher education than males....

Research on the Mental Health Problems of Left-Behind Children in Rural China

Ziwei Chen, Ziyang Hu, Qingyi Zheng
With the development of Chinese economy and affected by the urban and rural household, urban and rural household registration system as well as various national policies, an increasing number of migrant workers pour into cities in recent years. Thus, there is a noticeable surge in the group of left-behind...

Exploration on Changes of English Teaching Philosophy under New Situation

Lijun Wen
English education has been playing an important role in China’s personnel training. As the navigation lights, educational philosophy is quietly changing with educators’ long-term exploration and practice. As an important feature of its development and changes, career orientation under new situation makes...

An Empirical Test of CAPM before and After the Pandemic Outbreak

The Case of American Stock Market

Chenyu Xiao
In the context of the COVID-19 pandemic, the validity of the Capital Asset Pricing Model (CAPM) in the U.S. stock market before and after the COVID-19 pandemic outbreak is tested, aiming to help investors have a deeper understanding of the relationship between risk and return in the stock market when...
Proceedings Article

Research on Finger Vein Acquisition Based on Wavelength Choice

Desen Yin, Zengxi Ding
Finger vein biometric is a novel technology for personal identification, and acquisition of finger vein image is difficult in finger vein recognition. In this paper, scattering and absorption characteristics of skin, muscle, phalanx and vein of finger under near infrared light are analyzed, and the mathematical...
Proceedings Article

Effective Data Localization Using Consistent Hashing in Cloud Time-Series Databases

Jiakui Zhao, Pingfei Zhu, Liang Huai Yang
The commercial time-series database is suitable for processing the time-series data. However, a single commercial time-series database can only accommodate the time-series data acquired by limited amount of sensors. In this paper, in order to cope with the challenge of massive time-series data processing,...

China’s Quest for Peaceful Development——Rethink Power and World Order

Zeen Li
Since the emergence of modern nation-state in Europe, the International Relations (IR) discipline was born out of relevant research on modern states. Further, IR is generally dominated by the Western perspective during its development. Western IR theory (IRT) based on western history and western philosophy,...

A Case Study on Kenyan Female Students’ High Post-Primary Drop-out Rate

Yuwei Bai
This essay looks at the topic of gender equality in education by focusing on Kenyan female high post-primary school drop-out rate. Through field research in Nairobi, Kenya, the author identified the main socioeconomic factors that constraints Kenyan females from continuing education. The factors are...

Transformation of Career-oriented English Teaching Idea

Xiao Yu
With development of education reform, colleges and teachers have paid more and more attention to career-oriented teaching idea. Target and time required of the reform are directed by career. The work analyzed career-oriented English teaching including present situation as well as theoretical basis and...

Working Together to Develop the Teachers by Innovative Technology

Guowei Chen, Zhiyi Du, Juqin Fan
The training of the new teachers is an important part of teaching resources work in military academies. Combined with Management Engineering and Equipment Economics Department over the years of training new teachers, summed up a new model of the facility training. It needs to pay attention to the “two...
Proceedings Article

Performance Analysis of Coherent Atmospheric Optical Communications with Soft-decision Forward Error Correction

Jinjing Tao, Jinnan Zhang, Yangan Zhang, Yongqing Huang, Xueguang Yuan, Yupeng Li
Performance of coherent atmospheric optical communication system with heterodyne detection and LDPC codes was evaluated over atmospheric channel attenuations of which are about 20-30 dB/km. To reduce bit error and enhance the system performance LDPC code was implemented in system. Combining coherent...

The Impact of Analyst Coverage on Corporate Innovation: A Literature Review

Zihui Huang
This literature review examines the impact of analyst coverage on corporate innovation. The effect of analyst coverage has been discussed more frequently in recent years with the development of social media. Financial analysts play an essential role as information intermediary agents and monitoring forces,...

Leadership in Transformational Change: Proactively Creating a Branding Effect to Overcome External Resistance

Chuao Liu, Ziqing Que, Jing Zong
When facing an unexpected external crisis, leaders of organizations and companies are supposed to make transformational changes, seeking other possible development models to overcome those resistances. In particular, the outbreak of Covid-19 has threatened many corporations’ survival, which is of necessity...

Innovative Mode for Socialized Information Services of University Libraries

Qinhong Mao
Electronic information technology has been widely applied to social life and production, driving the society forward. Libraries are also adopting electronic information technology. Socialized information services of university libraries are characterized by diversified and broad literatures as well as...

Socio-Demographic Features of Business Environment of Dnieper-Dvina Region

A Kuzavko
The article includes the results of a study of the business environment of the Dnieper-Dvina region (Smolensk, Vitebsk and Mogilev regions) for the period from 1992 to 2018. The article substantiates the allocation of three regions of the Russian-Belarusian border in a separate region. The integration...

Does Internal Control Reduce Firms’ Stock Price Crash Risk? Evidence from China

Siru A, Zefeng Huang, Junhao Wang
Under a unique setting in China, the success of internal control is dependent upon whether the informational and disciplinary role it serves effectively manages risks. Using the data from the China Stock Market & Accounting Research database and Dibo databases, the relationship between internal control...
Proceedings Article

Determine the Polarity of Domain-specific Sentiment Words with Usage of Semantic Pattern of Sentences

Li-gong YANG, Bo DENG
Text sentiment analysis is a new branch of computational linguistics which is widely concerned. In this paper, we present an approach to determine polarity of sentiment word based on context of sentence. We first change the context of sentence to semantic pattern vector, calculate the between different...

Analysis on the Phenomenon of Lurking and Vocalization in Online Opinions

Taking the “Yang Qian Event” as an Example

Jiahua Liu
Internet public opinion is a product of the development of information. Under the new media communication mode, the emergence of vocalization and loss of voice is a news phenomenon accompanying the change of the media environment, and there are many reasons behind it. Studying this phenomenon can guide...

The Turn of Minimalism in Chinese Women’s Clothing in the New Century

Junyi Cai, Ningxin Chen, Qiyue Dai
Minimalism plays an important role in the evolution of contemporary Chinese women’s clothing. It is a clothing design style and a representative of the change of contemporary Chinese women’s thinking and lifestyle. Especially in the new century, the birth and rapid development of mass media and post-modern...

Research on Tax Preference of Ethnic Minority Areas in China Under the Background of Rural Revitalization

Jingmei Ren, Zhuo Cai, Qianning Sun, Wenbo Zhang
The contradiction between the ever-growing needs of the Chinese people for a better life and unbalanced and inadequate development is particularly acute in areas that are still underdeveloped in economic development at present. On the premise that China is still in the primary stage of socialism and...
Proceedings Article

Development of Tower Crane Simulation System with Flexible Wire Rope

Xin Wang, Yu-lan Lv, Di Wu
Based on virtual reality technology, a simulation system for training and checking tower crane operator is developed. In Virtools, an interactive 3D (three-dimensional) visual working environment is built, where an operator can simulate visual tower crane’s motion with real operating feeling. By Catenary...

Research on the Evaluation Index of Digital Transformation Level of Manufacturing Enterprises

Le Zhang, Juhong Chen
Digitalization is the way for manufacturing enterprises to achieve transformation and upgrading, and there is no unified standard for how to assess the level of digital development of manufacturing enterprises. Based on summarizing the existing research on the degree of digital transformation of manufacturing...

Research on the Measurement of High-Quality Development Level of Cultural Industry in Shandong Province

Jiaming WANG, Shuyan LIU, Yunfei ZHANG, Xueyi DU, Chengyao LIN
With the vigorous development of cultural industry, there are some problems in the development of cultural industry in Shandong Province, such as large investment, low efficiency, unbalanced resource allocation, lack of human resources and weak public cultural awareness. How to maintain the high-quality...

Theoretical analysis of information cascade in investment market

Xiangdong Zhou, Yan Xiong, Fan Liu
In recent decades continuous financial crisis has become an important research topic in economics. The formation of the financial crisis has been investigated in terms of price bubble, informational cascade, herd behaviour, irrational speculation. This paper employs BHW model to analyze the informational...
Proceedings Article

Studies and Applies of The Data Mining in the Mathematical Modelling

He Liu, XingGang Zhang
Along with the coming of information age, many websites use its formidable resources and popularity, provides day by day the service of specialized and convenient to its member group. The members online rent DVD, became the website management administrative personnel the issue of concern. How to having...

On the Continuity of Engineering Training in the “School-University” System Based on the Creation of a Center of Modern Competencies

O B Golubev, V A Testov, E M Ganicheva
Technological education of schoolchildren is currently a priority for the development of educational systems. Intensive development of nanotechnologies, robotics, biotechnologies requires improvement of competences of scientific and technological personnel, integration of knowledge and various directions...

Improvement of College Students’ Office Ability Take Short Videos Combined with Office Software as an Example

Xunchen Liu, Changxian Gan, Lijuan Fu, Zeming Wang, Naijing Wang, Xinyi Wang, Yahui Li
Short video in people’s lives has become the mainstream entertainment method. It will be the main model of new media short video plate that combining short video with office software to create a short video platform for office software learning. In today’s campus environment and employment environment,...

Research on the Implementation Strategies of the Double Reduction Policy

Wuyihong Ding
The “double reduction” policy is based on reducing students' workload, improving the quality of school education so as to build a good educational environment, and putting forward an important measure, promoting the return of compulsory education fairness. The heavy burden of primary and secondary...

Let the Past Rest: The Influence of Effortful Control on Directed Forgetting of Explicit and Implicit Memories

Yang Yang, Lixing Yin, Jinghan You, Zichen Zhang
The ability of directed forgetting is closely related to the individuals’ level of effortful control. This study aims to investigate the effect effortful control has on the level of directed forgetting. Forty-nine Chinese participants of ages between 18 and 25 were invited to this study. Participants...

An Analytic Review on the Development Path of China National Arts Fund

Fan FANG, Xuefang XIE
The China National Arts Fund (CNAF) was founed in 2013 and aims to support arts development, promote personnel training in the sectors of art and literature, and adverstize the excellent art works to the public. Although nearly 10 years (including preparation stage) has passed and thousands of art works,...

Managers’ Occupational Stress and job satisfaction: Structure and Characteristics

Lejie Wang, Lei Shen
China is the first manufacturing country in the world with a great amount of labor force in the industry. Managers in this industry are facing great stress and lower job satisfaction. In this paper, structure and characteristics of occupational stressor of middle level managers in manufacturing are studied....
Proceedings Article

Sentiment Orientation Classification of Webpage Online Commentary Based on Intuitionistic Fuzzy Reasoning

Xiaofeng Li, Dong Li
An approach of sentiment classification for online comments based on intuitionistic fuzzy reasoning is presented on the basis of the analysis of characteristics of sentiment classification. The approach employs membership function, non-membership function and hesitant function to depict uncertainties...

Exploring the Choice Behavior of Catering Consumers According to the EKB Model

Yao Shen
This paper using the pioneering Engel, Collet, and Blackwell model, describes five continuous decision-making processes, problem identification, information search, evaluation of alternatives, purchase decision, and post-purchase behavior, to explore how catering consumers make decisions. Through the...
Proceedings Article

Improvement and application research of Shuffled frog leaping Algorithm

Huadan Duoji, Yueguang Li
Shuffled frog leaping algorithm is a simulation of the frog group foraging behavior of modern heuristic intelligent algorithm. Based on the defect of this algorithm is easy to be premature, the optimization accuracy low, this paper proposes a shuffled frog leaping algorithm based on population diversity...

Evaluation and Prediction of the Business Continuity Risks

N A Kazakova, M P Bobkova, A E Sivkova
The practice of applying international audit standards and assurance tasks requires continuous improvement of methodological tools. In the digital economy, when modern software and technology platforms are being actively introduced in business, audit and consulting sphere, science-based methods for assessing...

Analysis of Synergistic Effect Based on Regional Fintech and Regional Inclusive Finance

Lin Luo, Chuanhao Wei, Ruijie Xu
Fintech not only brings impact to the traditional inclusive finance, but also provides a new direction for its development. There is a synergistic effect between them. This paper selects several fintech and inclusive financial indicators to reflect the order parameter and uses AHM (Attribute Hierarchy...