Proceedings of the 6th International Conference on Social Network, Communication and Education (SNCE 2016)

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61 articles
Proceedings Article

[WITHDRAWN]An Analysis of the Relationship between Human and Nature in Moby Dick

Ziwei Jia, Daxin Yang, Meng Wu, Suyu Di, Yuewei Ma
Moby Dick is the masterpiece of Herman Melville, who is a famous American novelist of 19th century. The novel is a bright pearl in American literature history and it is viewed as the pinnacle in the field of the relationship between human and nature writing. Moby Dick is a brilliant work and is interesting...
Proceedings Article

[WITHDRAWN]Pragmatic Failures by Chinese Learners of English in Intercultural Communication

Daxin Yang, Ziwei Jia, Lejing Zhao, Hua Xue, Hede Gong
With the development of economic globalization, intercultural communication is increasing rapidly in the world. Pragmatic failure usually leads to misunderstandings among different people with various backgrounds. Understanding cultural differences is necessary for successful communication. This thesis...
Proceedings Article

A Study on Career Planning Guidance for College Students from the Perspective of Enterprises

Ting Zhang
Through the investigations and visits of colleges and universities, students and some representative enterprises, this study analyzes the current situation of the supply and demand condition and career planning guidance of college students. And on the basis of the characteristics of Chinese higher education,...
Proceedings Article

Some Thoughts on the Japanese Major Education of Chinese Colleges in the Transition Period

Wei Zou
After more than ten years of rapid development, Japanese teaching in China's universities has ushered in the new period of transformation. With the rapid increase of the number of students, teachers and scientific research level, ivory tower education begins to coexist with applied education. Facing...
Proceedings Article

Research on the Visual Brand Image Design of Visual Culture

Fang Zhao, Lan Luo
In this study, out of the idea of historical development, in the context of the development of visual culture to build brand image design and visual relationship between interpretation and perception of enlightenment Chinese century-old brand image design development brought on this basis. Conclusion...
Proceedings Article

Evaluation on the Impact Factors of University Students' English proficiency Based on AHP

Jian Yong
To become a qualified international talent, University students must improve their English level. At present, there are so many researches on improving the university students' English level, most of them are about the ranks of teachers, teaching methods, teaching equipment and teaching means, this paper...
Proceedings Article

Study on the Strategies to Improve English Teachers' Pragmatic Competence

Haosheng Xu, Ru Guo
In this study, we have determined the goal of training content of teacher's ongoing education By defining the concept of pragmatic ability in the context of improving the pragmatic competence of middle school English teachers. Taking the "Request Speech Act" as an example, we drew up the "continuing...
Proceedings Article

The Influence of the Intangible Cultural Heritage on the Local Novels of Sichuan

Xiaofang Gao
The Sichuan local novel is birth in the soil of rich and generous intangible cultural heritage. The unique performance art ,such as objective, calm and realistic satire art?vivid and unique performance function of "Sichuan" dialect?narrative structure and so on, reveals the influence of regional cultural...
Proceedings Article

Microteaching Reforming Based on Professional Teaching Method

Jia Tian
Microteaching introduced to China since the 1980s, it has become an effective way to train students teacher professional teaching skills. But with the deepening of education reform, micro-teaching in the implementation process, there have been a lot of problems and contradictions. With the modern concept...
Proceedings Article

Metaphor and Translation Strategies in News English

Hongjuan Li
Metaphor as a figure of speech a, than simile more vivid and flexible, in News English, metaphor can better express the theme, readers to deepen cognition, to create infection force characteristics of a strong press release to have the help very much. In the translation of metaphors in English News English,...
Proceedings Article

Research on Management of Scientific Funds in Universities

Jie Li, Chang Liu, Bo Lu
Recently, a series of rules and regulations have been put forward to strengthen the management of scientific research funds in colleges and universities, which arouse strong reactions among the researchers of colleges and universities. The problems which exist in the management of scientific research...
Proceedings Article

Aesthetic Taste

Minh Quang Nguyen, Tu Quynh Vu
Aesthetic taste shows the human interest in aesthetic and reveals their capacity of mental selection and evaluation in front of aesthetic phenomena. Personal factor in aesthetic taste is represented in the selection and evaluation of objects for perception which are subject to each person's preference....
Proceedings Article

Research onTujia Sayerhe Dance

Zhenhua Guo, Jun Yang, Meirong Tang
The paper, using the research methods such as literature, field investigation method, logic reasoning method and so, researched Tujia people's Sayerhe dance. The research results shows: This text USES the method of documents and materials The methods of the study of Tujia in the universe and the ho The...
Proceedings Article

The Development and Reflection on the Traditional Martial Arts Culture

Zhenghong Li, Zhenhua Guo
Martial arts is an outstanding spiritual creation through the historical choice. As a kind of cultural form, it contains the rich cultural connotations. In this paper, using the research methods of literature, logic reasoning and so on, the interpretation of the traditional martial arts culture has been...
Proceedings Article

Protection and Development of Hainan Li Dance under the Background of Cultural Power

Xiaoqin Ouyuang, Jiafa Wang
Hainan Li dance is one of the important resources in our national dance culture treasure-house and is also the art with the most national features in Li aesthetic culture. This paper focuses on the analysis of Li dance features, and discusses the way to protect and develop Hainan Li dance under the time...
Proceedings Article

A Research on Indicators of Selecting Partner of Supply Chain in Construction Industry

Chenhua Cui
Partner of SC in construction industry has been discussed in the industry for many years,In this paper, I thoroughly research the problem on " a construction enterprise how to can select the best?the most effective partner in its ownSC",through comparison?research and reading relative literatures I build...
Proceedings Article

Research on the International Brand Strategy of Agricultural Products

Ningning Yan
The current market competition has from the pure product competition to brand competition, brand competition from domestic to international. However, the road of the agricultural products brand international has been a lot of confusion and misconceptions. This paper discusses meaning and necessity about...
Proceedings Article

Discuss on the Cultivation of Students' Ability in Innovation and Entrepreneurship Competition

Chunfeng Jiang
With the continuous development of China's economic social, all kinds of innovative talents are getting more and more attention and favor by the society. Students as a large number of talents about to enter to the society have received higher education, whose thoughts are with a higher layer of sublimation,...
Proceedings Article

Study on the Reconsidering and Countermeasures for Deepening Innovation and Entrepreneurship in Universities

Yulan Zhao
Even though China is now strongly encouraging the innovation and entrepreneurship education in universities, it is not dominant which only makes up for the demerits of career development education and is temporary policies to drive employment based on entrepreneurship without reaching a high level and...
Proceedings Article

Reform & Practice on the Diversification of the Examination Mode of Applied Undergraduate Education

Changyu Li, Guixia Ma
According to our school's training target for basic industry base of applied talents, our school has set up a mode which is in accordance with the school talent training target and diversified tests of social needs. Meanwhile, our school has achieved the goal to cultivate students' ability to apply for...
Proceedings Article

Research on Computer Professional Educational Reform

Yanliu Nie, Hexiang Lu, Liyun Wang
In this article,basing on the analysis of the short about current college computer professional, explaining the sense of promote learning through competition.In order to make it implement successfully,we can follow the aspects including courses and teaching mode,opening labs,teachers Training and school...
Proceedings Article

Improve Higher Vocational Students' Ability to Read Texts in the Classroom

Yanli Wang
The ability to read is an important era of knowledge economy, the stronger reading skills, the stronger the self-learning ability in the future, the higher the quality of life. Based on the characteristics of elementary school students for future primary school language teachers groups - primary Chinese...
Proceedings Article

Research on the Construction and Management of Teaching Team in Private Colleges and Universities with Graduate Cultivation

Jingfeng He, Zhang Guangzhen
This paper explores the value of having graduate training qualifications of private colleges and universities teaching team construction and management, construction content, construction principles, implementation ways, characteristics and the related theoretical issues, that private teaching team in...
Proceedings Article

Study on the Implementation Methods of Organization on College Students' Innovation and Entrepreneurship Competition

Tianbo Liu, Shengbin Zhao, Jiyuan Feng, Yuanwei Qi
Along with the continuous development of the city, the related education structure is continuously improved, social requirements for innovation and entrepreneurship being gradually upgrading, college students are the main employment groups in the society, under the employment situation, improve the related...
Proceedings Article

Study on Innovation Management of Middle-level Manager in Enterprises

Li Zhang, Xiaqing Liu, Mengqing Ye
The middle-level manager is an important link that plays an important and irreplaceable role in enterprise management. The middle manager has the feature of knowledge-type talents and the character of modern enterprise management, which decides that motivations on middle-level managers like pay, bonuses,...
Proceedings Article

Discussion on the Training Mode of School Enterprise Coeducation in the Specialty of Mechanical Manufacturing and Automation

Lidan Fan, Youquan Chen, Feng Yang, Zhuojuan Yang
This paper to explore the necessity of school enterprise cooperation to foster talents, and according to the characteristics of mechanical manufacturing and automation specialty, puts forward machinery manufacturing and automation professional school enterprise education professionals training implementation...
Proceedings Article

Research on the Filial Piety of College Students under General Education

Fengzhen Jia
General education originated in nineteenth Century, and its ultimate goal is to develop a complete and full person. The lack of "filial piety" of the current college students is not optimistic: they narrowly understand the meaning of "filial piety", don't respect their parents feel, don't considerate...
Proceedings Article

Research on University Students' Innovation and Entrepreneurship Competition

Yumian Liu, Shang Peng
With the continuous improvement of urban construction, the relevant scientific educational model are constantly renewing and constructing, the concept of College Students' innovation and entrepreneurship is gradually advancing in higher education. In the realistic mode of university education, student's...
Proceedings Article

Research on Construct Sharing Platform of Large-Scale Instruments and Equipment in the Laboratory

Wenbi Zhu, Ling Wang, Tao Jin, Haixue Liu, Daiyun Li, Xi Sun
For increase the use ratio of large-scale instruments and equipment in the university laboratory, establish the opening sharing management platform and realize the normalized and networked management, profound research on the management approaches of large-scale laboratory instruments and equipment combined...
Proceedings Article

On the Reading Promotion Mode of Aviation Colleges Library

Chunhong Zhang
In Combination with actual case of shenyang aerospace university, This paper discusses the aviation colleges students' reading situation and the necessity of developing promotion of reading and elaborates the school reading promotion binding mode based on credit and open reading promotion model . University...
Proceedings Article

Analysis of Internal and External Factors Affecting the Development of Cross-Strait Cultural and Creative Industries

Xing Li, Zihan Yang, Bingjie Hou
By selecting iconic cities from Chinese mainland and Taiwan, this paper introduced the present situation of cross-strait cultural and creative industries, detailing the overall development of the creative industries. Based on creative industry development factor theory, this paper analyzed internal factors...
Proceedings Article

[WITHDRAWN]On Cultural Differences between Chinese and Western Educational Style

Daxin Yang, Ziwei Jia, Lejing Zhao, Chuan Liu, Hui Liu, Hede Gong
Culture is a giant term which can be divided into three levels: material culture, social culture and ideological culture. Almost every aspect of life is included in these three levels. As a big part of social culture, education plays an important role in transferring the culture. Educational style is...
Proceedings Article

[WITHDRAWN]The Impacts of Sino-Western Cultural Differences on Business Etiquette and the Corresponding Countermeasures

Ziwei Jia, Daxin Yang, Hui Liu, Jingqi Sun, Yuewei Ma
With the development of China's opening-up, more and more western cultures get into our sight. As people face with unfamiliar cultures and countries, some inevitable cultural conflicts might happen in communication, which will seriously affect the contacts being carried out smoothly. Learning and using...
Proceedings Article

Research on the Constructive Methodology of Chinese Localization Curriculum Teaching Theory

Peipei Liu
This paper discusses the inheritance and innovation of traditional teaching theory from 3 aspects: the background of inheritance and innovation, the contents of inheritance and innovation and the method of inheritance and innovation. Then it talks about the generation of localization curriculum teaching...
Proceedings Article

To Set up and Run a Customize Cruise Business in Bangkok

Jingjing Cheng
Cruise tourism is the modern tourism an important part.Its amazing growth momentum was far beyond the overall growth rate of international tourism.Cruise tourism was at the high-end of the tourism market with the rapid growth rate and great development potential in international tourism market.With the...
Proceedings Article

Influence Factors and Model Construction of University Student Cadres Quality

Jian Yong
At present, there are a lot of researches on student management, but there are few researches on how to improve the quality of universities student cadres. Starting from the angle of improving university student cadre quality, the university student cadre should have a firm political belief, good sense...
Proceedings Article

Research on Personalized Construction of Vocational Guidance Work System in Colleges and Universities

Qianqian Li
Vocational guidance work is a highly specialized career currently of our country. This paper discussed the professional degree of China's vocational guidance in colleges and universities, and introduced a series of solution to enhance the professional degree, such as to construct the guidance agencies...
Proceedings Article

Exploration and Practice on the Application-oriented Undergraduate Cultivation System of Electrical Engineering and Automation Specialty under Professional Accreditation

Changchun Chi, Congjiao Wang
Engineering education professional accreditation is a universal guarantee mechanism for the quality of engineering education. It is also the basic of international mutual recognition of the engineering education and engineer qualifications. This article explores the professional accreditation of electrical...
Proceedings Article

Research on the Target Positioning of Higher Vocational Talents Development Under the New Normal Situation - Take Asset Appraisal and Management Major as Examples

Ying Tang
With the economic development entering into a new normal situation, the reduction of prospective students, fresh economic development field and new requirements on vocational talents quality all highlight that the goal of higher vocational education should change from extending business to doing good....
Proceedings Article

Research on Sports Leisure Tourism Development of Tujia Traditional Festivals in Wuling mountain Area

Xuewen Zhang
The paper, using the research methods such as literature, on-the-spot investigation, interviewing and so on, systematically combed through the present development situation of tujia traditional holiday sports and sports leisure tourism in the Wuling mountain area. The results show that tujia traditional...
Proceedings Article

Research on Sports Culture of Tibet Shannan Zhuo Dance

Zhenghong Li, Gongjue Lamu
Shannan Zhuo dance is one of the most widespread dances in Tibetan folk, which is used to pray for the Tibetan folk auspicious and to deter evil demons, and is closely linked to folk culture and secular life, is widely used in Tibetan traditional folk religious rites, major festivals and entertainment...
Proceedings Article

A Study on Construction Project Managers' Temperament Qualities

Chenhua Cui
Under the circumstances of more and more surging upward in construction field, if want to successfully ensure the quantity?quality and safety of each construction engineering project, this requires that our construction project managers constantly strengthen their connotation construction and qualities'...
Proceedings Article

Study on the Subject Collaborative Interaction Model of the Knowledge Sharing of Industry-University Cooperative

Ningning Yan
Knowledge assets are the sum of the knowledge organization has which can bring competitive advantage and benefit, including patent technology, technology secret, management experience, learning ability and so on. The complexity and cross disciplinary characteristics of technological innovation makes...
Proceedings Article

Promoting College Students' Innovation and Entrepreneurship by Subject Competition

Yulan Zhao
With the continuous development of the city, the education of college students is constantly improving. In the process of College Students' learning, for students' innovation and entrepreneurship ability training, For the real society, it is a more realistic problem in the process of training innovative...
Proceedings Article

Reform and Development Path of Innovation and Entrepreneurship Education in Local Application-Oriented Colleges and Universities

Chunfeng Jiang
Firstly, this paper briefly summarizes and analyzes the concept and main characteristics of innovation and entrepreneurship education in local application oriented colleges and universities. And it takes them as the sample of reforming and developing the innovation and entrepreneurship education in local...
Proceedings Article

The Research and Practice of Operating Mechanism for College Teachers Teaching Development Centre

Changyu Li
In this article, the basic theories on teaching development among college teachers have been researched, and the concepts, nature and functions related college teachers development have been gradually explored. The basic concept and features of self-development, organization development, active development,...
Proceedings Article

Collaborative Innovation to Car Class Professional Service Ability in Regional Industry

Ziyun Li, Hui Wang
To serve the local economy is the main responsibilities in higher vocational colleges, its specialty construction should be adapted to regional industry development. Based on theoretical research and case analysis, to increase the ability of regional industry car class professional service, to create...
Proceedings Article

Research on Imagine of creating the Psychological Counseling Room From the Aspect of Construction Project Management

Chenhua Cui
For his new vocational and technical college with a national first-class psychological counseling room, the author as a project manager? using the method of construction?s project management and operational research in detail discussed management?s imagine of construction?s project in the activity of...
Proceedings Article

Research on Flipped Class Teaching Model of "Business English Translation" under the Big Data Circumstances

Mengqing Ye, Xiaqing Liu
This paper has studied on the creative "Flipped Classroom" Teaching model applied to "Business English Translation" based on the big data circumstance. The paper also analyses the feasibility, and necessity of "Flipped Classes" in learning "Business English Translation" and the detailed contents of "Flipped...
Proceedings Article

Analysis on the Training Mode of College Enterprise Cooperation Mechanism

Zhuojuan Yang, Youquan Chen, Lidan Fan
Mechanical professional personnel training objectives are often the first line of production and manufacturing, which requires the mechanical professional training of students to have a high comprehensive quality and job skills. And based on the school enterprise cooperation, mechanical professional...
Proceedings Article

A Brief Analysis of Educational and Technological Innovation in Universities

Yumian Liu, Shang Peng
At the present stage, universities are the base for cultivating innovative talents and the cradle for innovative talents to grow; they play a very important role in the cultivation and growth of innovative talents. At this stage, the purpose of universities to adopt the new model of innovative lab is...
Proceedings Article

Research on Industrial Demand-Oriented Practical Teaching Mode

Wenbi Zhu, Ling Wang, Tao Jin, Jia Liu, Xi Sun
By analyzing the main problems of agricultural colleges and universities in the practical teaching presence, combining with the typical case in our school, we aimed to design and implement practical teaching program to provide theoretical reference and practical support for our agricultural colleges...
Proceedings Article

Study on the Cultural Construction of University Library

Chunhong Zhang
In order to make the library cause of advancing with the times, developing smoothly under the network environment, and constantly improve the level of digital information. For the library, library culture should go a step ahead, so it can guide library construction by advanced and more scientific culture...
Proceedings Article

Research on Educational Innovation in Specific Educational Work of Colleges and Universities

Tao Yan
Improvement of teaching quality and change of teaching management model are key points of educational innovation in colleges and universities at the present stage, and are constant subjects in the educational field as well. The primary premise for guaranteeing education quality is controlling and managing...
Proceedings Article

The Application of Folk New Year Paintings in the Character Design of Chinese Animation

Jindong Wang
Folk New Year paintings are an important part of traditional Chinese culture, reflecting customs, thoughts and aesthetic spirits of working people. pass on around millennium, but disappears in the cultural life of modern society. The serious deficiency is undoubtedly a great loss and regret in the traditional...
Proceedings Article

Taking the Qingdao Binhai University Museum of Art as an Example to Discuss the Design of Tourist Souvenirs

Jian Zhao, Liang Zhang, Linan Zheng
Tourism has become a major modern people's entertainment and leisure projects,various kinds of art galleries, museums are the best choice for people to travel. Through the survey ,it found that most of the products are lack of new ideas, no practical value in current tourism souvenir industry in our...
Proceedings Article

Research on Farmers' Mechanism for Interests Expression in the Construction of New Socialist Countryside

Jiapeng Dai, Chenglong Sun, Lu Yang
Urbanization and industrialization accelerated the pace of China's economic and social development, bring us improvement of the comprehensive national power and total economic quantity, the construction of new socialist countryside has become the basic way to solve the problem of agriculture, rural areas...
Proceedings Article

Prevention of the Environmental Risk--From the view of food safety

Shuhan Qi
The interactions between food production and environment protection afford us many instances, for example, the food event caused by pollution, or the environment disruption caused illegal food production. The essay discuss the risk of environment and the food safety, analyse the state of national system...
Proceedings Article

Present Situation Analysis and Countermeasure Research of Human Resource Management and Development in Colleges and Universities

Yanqing Zeng
The development of the times promoting the progress of science and technology, science and technology level has become the main factors to measure the level of productivity, to achieve the development of society, we must conduct a reasonable human resource management process.Colleges and universities...
Proceedings Article

An Analysis on Occupational upward Mobility of Directional Migration Workers in "Henan Exhibition Village" of Beijing

Tingting Li
Influenced by geopolitical and kinship relationships, the flow of migrant workers become agglomerate and directional and forms "Henan Village", "Zhejiang Village", "Henan exhibition village" of migrant workers gathering area in Beijing. This paper investigates the distribution of occupational directed...
Proceedings Article

The Cultivation of English Academic Competence for Computer Science Graduates in China

Hongbo Song, Pian Wang
As the international academic exchanges become more and more frequent, the demands from English for Academic Purposes (EAP) for computer science graduates also become higher and higher. However, EAP for computer science graduates is in an embarrassing situation in China at the present stage. There are...