Advances in Economics, Business and Management Research

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25967 articles
Proceedings Article

Investigating How Transformational Leaders Use Goal Setting Approach to Promote ERP Implementation within Chinese SMEs

Ruiying Li
This paper investigates how transformational leaders facilitate ERP implementation within the company by setting reasonable goals. Specifically, this paper proceeded with an extreme case study within a Chines small and medium-sized company. From the outcome, this paper found that transformational leaders...
Proceedings Article

Construction of Evaluation Index System of Regional Green Innovation Policy Source Ability under the New Development Pattern of “Double-cycle”

Ruo-qing HU
Enhancing the ability of green innovation policy source is the core requirement of high-quality development of the regional economy under the “double-cycle” development pattern, and it is the inevitable choice to cope with the changes of the global market environment and overcome difficulties. Accelerate...
Proceedings Article

Aesthetic Art Value Analysis of Dancing Cheerleading

Sheng Shi
Dance cheerleading is an emerging movement with unique artistic charm and a large stage show space. The development of Chinese dance cheerleading is still in its infancy, the overall level is much lower than Europe and the United States. Therefore, this article from the perspective of artistic value...
Proceedings Article

Research on MSCI Barra CNE5 Model and Stock Selection

Bingjie Cai
With the rapid development of the country’s economy, people’s disposable income is accumulating and the demand for financial management is growing. At the same time, the number of listed companies in China has exceeded 4,400 and the total market capitalization of the stock market. With a total market...
Proceedings Article

An Introduction to the Research on Profit Models

HaiYan Song, YiPing Jiang
The purpose of a company is to make a profit, and the way a company makes a profit in different periods is different. This article starts from what value the profit model can create, that is, to achieve sustainable development, increase sales revenue, maintain normal cash flow, improve the time value...
Proceedings Article

The Effects of the Paris Agreement on Stock Markets: Evidence from Clean Energy Stocks

Jianing Kuang, Ruochen Zhou, Diandian Shi, Zhengyang Cai
The threats presented by climate change have led to an increasing number of international environmental treaties. In this paper, the effects of the 2016 Paris Agreement on investment behaviors are specifically investigated. By applying the event study methodology, a market model based on S&P Broad...
Proceedings Article

Relationship Between Employee Discipline and Working Environment in Improving Employee Performance at CV. Rahmad Syariah Swalayan

Adri Yani Lifia, Prihatin Lumbanraja, Meilita Tryana Sembiring
Optimal performance is required to achieve organizational goals because all current corporate activities and policies fully support it. Researchers conducted this study in a supermarket in Padang Sidempuan, North Sumatra. This study was conducted to see whether employee discipline and work environment...
Proceedings Article

Study on Mandatory Norms of Company Law

Haibo Yao
With the development of the society and economy, the company has become the most important market main body in modern social economic activities, and the Company Law is becoming more and more important. There is no uniform standard on how to distinguish between mandatory and arbitrary norms. How to divide,...
Proceedings Article

Improving Machine LEarning’s Performance in Predicting Stock Price in Unexpected Situations

Dingjun Wang
Machine learning, known as deep learning, enables computers to learn from data sets, and more importantly, to think and make decisions like humans. In latest years, this idea has become rather significant in the field of finance for being capable of handling complex tasks, such as predicting stock price....
Proceedings Article

Best Foreign Practices in Modernization of State Regulation for Labor Migration in Russia: The Case Study of Thailand

D Ushakov, K Khairiree, T Podolskaya
In the last 30 years Thailand has seriously repositioned itself at the international labor market - from being a long-term donor to becoming an active recipient of the labor force. Contemporary problems of migration dynamics in Thailand are directly related to low efficiency of state regulation in the...
Proceedings Article

COVID-19 and Volatility of China Concept Stocks

Yumeng Chen
COVID-19 is now spreading all over the world, and the severity of the epidemic varies from region to region. In this case, people’s investor sentiment is unstable, and the price of the stock market fluctuates accordingly, including China Concept Stocks. This paper aims at exploring the correlation between...
Proceedings Article

A Study on the Reasons for the Rise of Right-Wing Forces in East Part of Germany After the Reunification of Germany Since 1989

Xiang Ji, Sihan Niu, Peiwei Yan
After the end of the Cold War, the growth of right-wing forces is dramatic, especially in Europe countries. The extreme right-wing political groups’ view tend to support the nationalism, populism, and other political ideas with right tendencies. These right-wing supporters think that their superior identity...
Proceedings Article

The Influence of Digital Technology in the Digital Marketing

Ziqi Zhu
Nowadays, with the rapid development of science and technology, digital technology has been widely used. Many people use kinds of digital platforms, like Amazon, YouTube and Zoom. These digital platforms provide different functions, like online shopping, watching videos, and online meeting. At the same...
Proceedings Article

The Influence of Pedagogic Competence and Self-Efficacy of Knowledge Donating in Sinar Sentosa Education Foundation

Boy Raja Sianturi, Iskandarini, Vivi Rahmadhani Pohan
This study aimed at investigating the effect of pedagogic competence and self-efficacy on knowledge donating. The method used in this research is a survey by distributing questionnaires to 58 teachers who work at the Sinar Sentosa Education Foundation. The result shows that pedagogic competence and self-efficacy...
Proceedings Article

Asset Allocation and the Optimization Portfolio Choice for the Retired Firefighter

Anbo Wang
Asset allocation and portfolio management have become quite important as the fast development of the global finance and the tremendous improvement of people’s life. This paper aims at helping the retired firefighter employ his pension to allocate the assets and find the optimization of the portfolio....
Proceedings Article

A Study on the Impact of Bond Market Development on RMB Internationalization

Chunka Tai
This paper uses the method of constructing a currency internationalization index to measure the degree of a country's currency internationalization, and selects the ratio of the stock of national debt denominated in currency to the country's GDP to measure the development of a country's...
Proceedings Article

Study on the Impact of Cross-border E-commerce on the Development of Airport Economy in West China

Dan Wang
With the rapid spread of the Internet, e-commerce as a new way of trade, with unique advantages in the global context of vigorous development of international trade had a profound impact. E-commerce in China after 10 years of development, more and more foreign trade enterprises through e-commerce platform...
Proceedings Article

Target Analysis of Dredging Ship and Process Schemes of Inland River Main Channels in Jiangsu Province

Beibei Qu, Deyu Wu, Feng Jin, Qingfeng Wang
For the dredging projects of inland river main channels in Jiangsu Province, the demand research of suitable dredging ship and dredging process schemes was carried out. Firstly, the development situation and trend of dredging vessels and processes were analysed. Secondly, combined with the current dredging...
Proceedings Article

An Empirical Analysis on the Determinants of Cross-Border Mergers and Acquisitions of Chinese Enterprises

Tingting Zhang
On the basis of sorting out and analyzing the background of China’s cross-border Mergers and Acquisitions (M&A) and combing relevant literature and theoretical knowledge, this paper selects 47 cross-border M&A data of listed companies on the Shanghai and Shenzhen Stock Exchanges from January...
Proceedings Article

The Optical Portfolio of the Markowitz Model and the Index Model

Under Ten Stocks from S&P 500

Zhide Zhang
This paper compares the effectiveness of the Markowitz model with the Single Index model. Using ten stocks of the S&P 500 index from 2000 to 2020, we first calculate the portfolio of the two models and then find the optimal portfolio to help people know better about choosing a better model under...
Proceedings Article

Influence of Social Media Communication on Employee Innovative Work Behavior: Mediating Role of Work Engagement

Hanisa Amalina, Elok Savitri Pusparini
This research aims to examine the influence of social media communication based on two kinds of communication, work-related and non-work-related, on employee innovative work behavior. A quantitative research method was used on 385 employees as samples to achieve the objective of this research. The data...
Proceedings Article

Business Analysis in Modeling of Financial Risk

Dirun Zhang, Xiangyi Shan, Siqi Li
The bank’s main source of profit is loans, the money lent out by charging interest to make a profit, but with great risk of not being able to recover. In economic globalization, especially in the context of financial internationalization, loan risk control is always an important research topic for banks....
Proceedings Article

Image of Russia in the Chinese Culture of the 21st Century

A S Breitman, Chen Qi
This paper dwells upon the image of Russia, its national mentality and culture both in the broader context of the Sino-Russian relations of the late decades, and in the views of today’s Chinese students studying the Russian language in China. Students have been surveyed at Shandong Jiaotong University,...
Proceedings Article

Study on the Internal Control of Wahaha Group Co. under the Normalization of Epidemic Prevention and Control

Yujie Xue
Wahaha was founded in 1987 under the leadership of its founder Zong Qing Hou. The company started with three people and an investment of 140,000 yuan,then gradually developed into a mega-leading food and beverage enterprise group company, which is currently the largest beverage manufacturing company...
Proceedings Article

An Applied Research on the Stratified Teaching Model in Basketball Teaching

Zhangzhu Li
In the practice of basketball teaching for many years, the author finds that it is difficult for poor students to accept the "one size fits all" teaching model and excellent students can not improve themselves, which causes that basketball teaching does not meet the actual physical needs of students....
Proceedings Article

Analysis of the Recent Development of the Ready-made Tea Industry in China Based on the Innovation of HEYTEA

Zihui Zhang
With the rapid development of the modern economy and society, the ready-made tea industry has shown great development potential, but the competition in the industry is particularly fierce. The purpose of this paper is to analyze the external environment of the industry through the PEST model, and use...
Proceedings Article

Operations and Supply Chain Analysis of the Smartphone Industry: Comparing Apple and Huawei

Peifeng Yan, Xinyuan Bai, Zehao Shen
The smartphone market is characterized by intense competition and is also one of the fastest-growing businesses, with many international players jostling for a share of the pie. However, establishing supply chains with efficient, end-to-end processes that ensure resource availability, production efficiency,...
Proceedings Article

Research on Influencing Factors of Building Carbon Emissions in Extremely Cold Regions of China: A Case Study of Liaoning Province

Yanyan Li, Tong Gao, Yan Qiao
Effective control of carbon emissions from the construction industry in China’s extremely cold regions is of decisive significance for achieving the goal of “carbon peak”. This study uses STIRPAT and regression models to analyze carbon emissions in the construction industry in Liaoning Province from...
Proceedings Article

Application Analysis of Blockchain in Business

Yimiao Li
Blockchain has aroused widespread interest in many fields. As a distributed digital ledger, blockchain has transparency, traceability, and irreversibility in recording transaction information, and has been welcomed by many industries and investors. This paper aims to discuss two main applications of...
Proceedings Article

Research on the Influence of the COVID-19 Pandemic on Pharmaceutical Stock Markets in China —Based on Granger Causality Test

Yuhan Chen
The World Health Organization (WHO) declared the coronavirus disease, which broke out in early 2020, a “public health emergency,” triggering significant problems to the Chinese economy. The pandemic has had a massive effect on the majority of industries. This article will apply the Event Analysis Approach...
Proceedings Article

Research on the Influence of Investor Experience and Investment Strategy on Investment Return

Jitao Hu, Longying Hu
With the public’s response to “mass entrepreneurship and innovation” and the gradual regulation of the financial market, venture capital industry in China has developed rapidly in recent years, which not only stimulates economic growth, but also promotes technological progress. However, there are still...
Proceedings Article

Methods for Luckin Coffee to Develop its Core Competence

Haohui Zhang
Luckin Coffee, which is a new Chinese local coffee brand, opened its first store at the end of 2017, and then rapidly expanded. It only took one and a half years to break through 2000 stores and be listed on NASDAQ in the United States. Now, the number of offline stores exceeded 4500, overtaking Starbucks...
Proceedings Article

Research on the Non - intelligence Factors of Football Training in Colleges and universities

ShanGuo Liu, Yue Wu
Football has been widely loved in today's college students group and comment on football is also the main topic of today's college students after school. In today's college sports culture, football itself and the resulting many economic, social and cultural activities are also an important component...
Proceedings Article

Evaluation of the Effect of Primary Indicators of Technological Innovations on the Outcomes of Innovative Activity in Federal Subjects of the Far Eastern Federal District

N E Egorov, G S Kovrov, S N Pavlova
The article throws light onto the issues of evaluation of the effect of primary indicators of innovative activity on its outcomes. The authors propose an adaptive method of evaluating the effect of primary indicators of technological innovations on the outcomes of innovative activity in the region based...
Proceedings Article

Knowledge Management in Improving the College of Health’s Performance

Tarjuman, Agus Rahayu, Puspo Dewi Dirgantari
Colleges in the field of health have begun to develop knowledge management strategies. They begin to have a good understanding of how to manage and optimize knowledge assets. This study explored various factors that help or hinder competitive advantage through knowledge management in health colleges....
Proceedings Article

Current Situation and Development of Tourism under Pandemic Situation

Yijun Liu
Around the Spring Festival of 2020, a sudden sweeping pandemic hit the domestic tourism industry heavily, and put forward new requirements for the future development of tourism. This paper intends to use quantitative analysis to carry out an in-depth investigation into the current situation of domestic...
Proceedings Article

The Impact of China’s New Energy Vehicles on the Realization of Carbon “Zero-emission” and Future Trend Analysis

Hanzi Gong, Xinran Shi, Xinyue Zou
The “green earth” is the common home for human survival and development. Climate change is a serious challenge to the earth’s ecosystem since global industrialization and energy is the fundamental problem of human society. Under the pressure of energy crisis and environmental pollution, it has become...
Proceedings Article

Analysis on Potential Blockchain Applications in Finance, Sports, and Supply Chain Management

Wenzhe Zhang
The concept of a blockchain and its applications within the business world has been a popular and widespread topic ever since the emergence of Bitcoin as a form of cryptocurrency. Properties of a blockchain such as information security, decentralization, and distributed ledger provide limitless opportunities...
Proceedings Article

Management Strategies for the Conservation of Wildlife Based on the Analytic Hierarchy Process and Gray Prediction Models

Minghuan Piao, Wanting Zhang, Chaofeng Cheng
This paper investigates resource management methods in the Masai Mara Wildlife Reserve, proposing management strategies for the conservation of wildlife and natural resources. We utilize the Analytic Hierarchy Process (AHP) model and gray relational analysis to determine the most effective management...
Proceedings Article

Forecast of Stock Price

Zizhan Jiang
The stock market is an important part of the financial market. The stock price prediction based on the model has very important practical significance for individuals and enterprises. So this paper uses regression models to fit past stock prices and forecast their future volume. This paper uses the polynomial...
Proceedings Article

A Review of the Innovation Policy of the U.S. Government

Sidu Liu
United States is a developed country and has long been at the forefront of cutting-edge technological innovation. Therefore, its various policies have certain reference significance. This paper mainly studies the innovation policy of the United States and introduces the multiple level of innovation system...
Proceedings Article

Study on Medical Treatment of Injury in Football

ShanGuo Liu, Yue Wu
In this paper, we make the investigation on the common sports injuries, the type of injury in college students. We use the knowledge of sports anatomy of common sports injuries to analyze the prevention of college football students' injury. The healthy development of football has a certain practical...
Proceedings Article

Influencer Marketing and Traditional Marketing in China: How Does Influencer Marketing in the Leisure Food Industry Affect Purchase Intention

Xiaoyu Guo, Weiyue Li, Hongrui Hu, Lisi He, Shengjie Li
In the past few years, due to the popularization of intelligent technology and the impact of fragmented media on information dissemination, emerging influencer marketing has gradually replaced the traditional marketing model and occupied a dominant position in the market. The aim of this study is to...
Proceedings Article

Factors and Specifics of Increased Life Expectancy in the Republic of Sakha (Yakutia)

A A Pakhomov, D V Tumanova
The article studies problems and specifics of the mortality in the Republic of Sakha (Yakutia). The mortality causes in Yakutia were analysed in terms of territory and gender. After mortality coefficients were standardised, it was established that the North regions of the Republic have higher mortality...
Proceedings Article

Research on the Development Path of Coastal Tourism in Coastal Provinces Against the Backdrop of “Carbon Peak and Carbon Neutrality”

Wanchao Kang, Xin Teng, Xiya Tang, Qiwei Zhao, Panpan Zhang, Shuang Wang, Xue Meng
In order to cope with climate change, China proposes “carbon peak and carbon neutrality” goals. The low carbon development of coastal tourism is essential for the tourism industry to assist in achieving the “carbon peak and carbon neutrality” goals. By defining the connotation of the low carbon development...
Proceedings Article

The Financial Situation of Microsoft and Designed Binary Option

Keke Cao, Jerry Liu, Serena Sun, Jason Xie
Microsoft is an American multinational technology company that attracts a lot of attention from investors. This report provides effective information for investors by analyzing its financial data, making forecasts and evaluations. This study analyzed Microsoft’s financial performance, stock price change,...
Proceedings Article

The Effect of Work Environment and Work Stress on Perumda Tirtawening Employees Performance Bandung

Syamsul Hadi Senen, N. Ramadhanti, E. Tarmedi, Masharyono, Ridwan Purnama
This study aims to describe the work environment and work stress on employee performance. The design of this study was cross-sectional using a descriptive approach through quantitative methods. The unit of analysis was the employees of Perumda Tirtawening Bandung as many as 133 respondents. A questionnaire...
Proceedings Article

The Influencing Factors and Development Measures of French GDP

Jiaze Lu
GDP is the economic return from production activities of a certain economic unit in a country (or region) over a certain period of time. GDP can be used as an important measure of the level of a country's (or region's) economy. GDP includes consumption, investment, government purchases, and...
Proceedings Article

Brand Strategy Contributes to CHANEL’s High Brand Loyalty

Wanrui Yao, Yimeng Zhu
With the unexpected arrival of the COVID-19 pandemic, nearly all market shows a dramatically decreased tendency in kinds aspect under this influence. However, Chanel recovered quicker than most other luxury brands. Observing the general development of the market, the luxury market is not booming in the...
Proceedings Article

Research on Enterprise Brand Innovation based on Strategic Marketing

Yi Yang, Long Cheng, Rui Zhang
Brand strategic marketing, as the name suggests, is the enterprise to create, use and maintenance of the brand as the core, in the analysis of their own conditions and the external environment on the basis of the designated enterprise overall action plan. The success of the brand depends on the organic...
Proceedings Article

Differentiation Analysis Between Driving Demand Based on Driving Atlas and Road Supply

Guoqing Liu
In order to reduce traffic accidents on special sections of mountainous highways and optimize individual driving behaviors, a behavioral map for studying individual driving behaviors is proposed. Based on simulated driving behavior data of individual drivers on mountainous highways, the statistical characteristics...
Proceedings Article

The Relationship Between Western Agricultural Science and Technology Reform and Economy

Jinming Zhang
With the growth of the world population, the problem of agricultural food is becoming more and more serious. However, with the change and development of the times, agricultural science and technology plays a more and more important role in grain planting, cultivation and detection. Taking the agricultural...
Proceedings Article

Analysis of U.S. Economic Under the Covid-19 Epidemic

Cong Lei (Dexter)
The Covid-19 has affected millions of people and the U.S. economy. In this article, the author demonstrated how Covid-19 affected people’s mental health, caused lack of open restaurants, unemployment, and fewer international students coming to the U.S. It also decreased the workload trades and average...
Proceedings Article

Research on the Characteristics, Development and Decline of Home Bias

Haimo Liu
This article focuses on studying home bias so that individuals and companies can better reduce home bias, thereby reducing their portfolio risk or improving portfolio returns. The characteristics of companies and individuals, the impact of globalization on the home bias, and whether the use of more general...
Proceedings Article

A Study on Whether CHina's Double Reduction Policy Is Beneficial to Vulnerable Families

Ziwen Cui
In October 2021, the National people's Congress said: the double reduction policy is intended to be explicitly incorporated into the law to avoid increasing the burden on students at the stage of compulsory education. It means to effectively reduce the burden of overweight homework and out-of-school...
Proceedings Article

Study on the Change of Financial Management Operation and the Corresponding Measures in the View of ERP

Meihua Xu
The development of modern information technology, as well as information technology and accounting work integration, making financial accounting cost accounting has become relatively easy. Whether in China or other countries in the world, the use of ERP for internal and external resources to fully integrate...
Proceedings Article

The Influence of Work Discipline, Leadership Style, and Training on Employee Performance at PT Fuji Bijak Prestasi

Chyndi Dwi Putri Kurnia, Mokhamad Anwar
Nothing is static in the corporate environment because everything must change. Changes brought on by dynamic and competitive environmental conditions will be more impactful. The company will struggle to compete with other businesses if it does not have competent human resources to back it up. Analyzing...
Proceedings Article

Community Governance in Epidemic Prevention and Control

ZhenHan Li
The year 2020 began with the outbreak of COVID-19. Because the outbreak is sudden and difficult to treat, the virus spreads quickly. On 11 March 2020, the World Health Organization declared the Novel Coronavirus pandemic, the highest level of alert. Director-general Tedros Adhanom Ghebreyesus said on...
Proceedings Article

Commercial Services Under Digital Transformation of the Global Economy

N S Frolova
Today the economic development focuses heavily on commercial services, which is determined by growing economic importance of their production and trade. As it is well-known, in the developed countries and today in many developing ones, the services account for a significant share of GDP. The contribution...
Proceedings Article

Research on the Application of Cloud Computing in the Future Market in China

Linzheng Ruan
In recent years, cloud computing is becoming more and more important. So, this thesis is about analyzing the future market of cloud computing in China in the future. And the main Research object is the market of cloud computing in China. All the data are acquired online. And after the analysis, cloud...
Proceedings Article

House Price Prediction Based on Machine Learning: A Case of King County

Yijia Wang, Qiaotong Zhao
This paper focuses on formulating a feasible method for house price prediction. A dataset containing features and house price of King County in the US is used. During the data preprocessing, extreme values are winsorized and highly correlated features are removed. Eight models including Catboost, lightGBM...
Proceedings Article

HMI Design Project Construction of Car Entertainment Screen Based on Design Project Management

Zeng Xi, Zhou Zhiming
According to the theoretical knowledge of design project management, this paper systematizes the HMI design process of automotive entertainment screen, and constructs the paradigm of automotive entertainment screen HMI design project. By integrating and refining the knowledge of design project management,...
Proceedings Article

Theoretical Perspective of Behavioral Economics: The Research on the Internal Mechanism and Consumer Behavior of Blind-Box Economy

Lin Mi
Blind box refers to a toy box in which consumers cannot know the specific product style in advance, and has random properties. In recent years, the development of China’s blind box market has entered a peak period, and the consumption of blind boxes is very hot both among celebrities and ordinary youngsters....
Proceedings Article

The Crisis Behind the Popularity of Internet Finance in Mainland China

Yaxin Yuan
In this paper, I mainly study finance technology and introduce three kinds of Internet finance: third-party payment, P2P online loan and Internet money fund. In this article, I introduce the development history and current situation of these three kinds of finance technology. As finance technology is...
Proceedings Article

Research on Management Accounting Informatization in Manufacturing Industry Development Based on Shared Service

—— Taking Haier Group as an Example

Mengyue Du
In the information era, the manufacturing industry is expanding rapidly with economic globalization. During this process, many emerging financial problems show that the traditional financial management cannot satisfy the requirement to develop, therefore; the management accounting informatization and...
Proceedings Article

The Impact of Cash Holding on Stock Price Crash Risk

Zhuxin Chen
This paper develops a fixed-effect model to examine the effect of cash holding on stock price crash risk with data of Chinese listed firms from 2007 to 2018. The results indicate that corporate cash holding is positively related to stock price crash risk. Based on this consequence, it is proved that...
Proceedings Article

Research on Cross - cultural Management in Transnational Management of Enterprises

WeiWei Chen
With the rapid development of the global economy, transnational management has become a necessary way for enterprises to integrate into the global village economy. Due to cultural differences, enterprises must face the opportunities and challenges of cross-cultural management in transnational management....
Proceedings Article

Key Competence Development Under Global Economy Digitalisation

T S Boyko, N S Frolova
Key competences today should be formed in all the areas of social life, including the state or a business. We should understand that key competences are very broadly defined, and in some cases they include skills, human know-how, and in others they are competitive advantages of companies, or a competence-orientated...
Proceedings Article

Increasing Lecturer Performance Through Organizational Citizenship

Ratih Hurriyati, Ana, Afero Ismail, Sulastri, Lisnawati
The purpose of this study is to describe improving the performance of lecturers through organizational citizenship behavior. The methodology in this study uses descriptive analysis with quantitative methods. The object of research is lecturers at education-based universities in Indonesia and Malaysia,...
Proceedings Article

The Influence of Male Idols Endorsing Beauty Brands on Chinese Female Consumers

Yixiao Chen, Yingyin Zhong
Beauty brands have long favoured celebrity endorsements, hoping that with the help of celebrity effects, brands can gain high traffic exposure in a short period of time and attract more target groups to buy products. At present, the popularity of male idols has been steadily rising, and the fan economy...
Proceedings Article

An Analysis of Internet Celebrity Economy Development Status in the Self-media Era

Xiaoge Duan, Lihong Du, Teng Zhang
In recent years, the Internet celebrity industry has developed rapidly. However, there have been various problems that continue to bring it to the forefront. How long can the Internet celebrity economy be “popular”? This paper analyzes the basic model and development problems of the Internet celebrity...
Proceedings Article

Comparison of NPV and IRR and conflict resolution

Yuecheng Pan, Kang Wei, Xinyi Zeng
This essay mainly describes the application and difference between NPV and IRR, and finds out which one should be used more conveniently in different situations from the analysis of the two decision-making methods. The advantages and disadvantages of the two decision-making methods and how enterprises...
Proceedings Article

Research on Influencing Factors of Oil Futures Price and Short-term Forecast

Shihan Wang
Oil futures market has the characteristics of avoiding risks. In addition, it is important to balance oil supply and demand. The trading volume of the oil futures market is increasing year by year, and it has become an important part of the futures market. The research on the factors of oil futures price...
Proceedings Article

Research on Enterprise Management in the Era of Knowledge Economy

Fang Yuan
The 21st century is the era of knowledge economy, knowledge-based economy is knowledge-based economy, is based on modern science and technology as the core, based on knowledge and information production, storage, use and consumption of the economy. In the era of knowledge economy, knowledge resources...
Proceedings Article

Economic Systems in Global Dimension of Information Society

J Yu Bakaeva, A G Stepanov, M A Ananiev
The article considers long-term social and economic consequences of the upcoming technological revolution that will result in the foundation of the new industrial society of the second generation. It will have the following features: increased expertise, production intensity, considerable reduction of...
Proceedings Article

The Review of Online Shopping Trend During and After the Covid-19 Pandemic

Ziyuan Feng
Covid-19 pandemic has strictly affected the real economy, with the strategy of lockdown. Most people turn to online shopping during the lockdown, which largely developed the digital economy. This essay reviews papers about consumers’ online shopping behaviors during and after the pandemic in different...
Proceedings Article

Investigation and Research Based on the Prediction and Planning of Community Home Care Service Center in Tianhe District, Guangzhou

Ningwei Wang, Heqi Wang
China has entered the stage of aging society, and the pension problem has become one of the hotspots of public concern. This paper uses the Grey Prediction GM (1,1) model to predict the population trend of the elderly in Tianhe District and the proportion of the elderly in Tianhe District choosing community...
Proceedings Article

Induction and Analysis of Buckling Failure Mode of Buried Pipeline

Yanjun Wang, Chong Wang, Hailiang Nie, Weifeng Ma, Na Zhao, Shun Zhou, Dongying Wang
The buried steel pipeline is confined by the surrounding soil, and the deformation is often too large and buckling occurs due to the change of the environment, which becomes one of the difficult problems in the integrity management of buried steel pipeline. At present, most of the studies on buried pipeline...
Proceedings Article

Application of Modern Portfolio Theory in Stock Market based on Empirical analysis

Jiaming Hu
With the rapid growth of the stock market, stocks have been viewed as one of the most popular investments. Investors then face a problem that is how to allocate resources among the variety of stocks with the aim to increase their wealth through investment activities. The paper aims to design an investment...
Proceedings Article

A Study on the Transformation of the role of Community Social Organizations Before and After the Novel Coronal Epidemic

Ruiying Ning, Le Luo, Juan Wei, Xiaoqing Yang
Community social organizations play an important role in the normalization of prevention and control of novel coronavirus. Taking Pidu District of Chengdu City as an example, this paper uses the PSR model to analyze the ‘ pressure-state-response ‘ three stages of community response to the impact of the...
Proceedings Article

The Ambiguity of Information Over the Paris Fashion Week on the Trust of Ms Glow Resellers

Halimah Zahrah, Ratih Hurriyati, Heny Hendrayati
This study derives from an issue of information ambiguity that became a polemic in the community due to the false information posted on Instagram by MSGLOW. The public claimed that this brand deceived them by stating that it would participate in The Paris Fashion Week event while it only participated...
Proceedings Article

Exposure Therapy for Phobia Treatment

Ruiqi Guo
Exposure therapy is used to curb various phobias and boost a healthy mental state of uoa person. The objective of this research study was to analyze how exposure therapy helps to overcome phobia. From the research study, it was found that exposure therapy involves any treatment that motivates the external...
Proceedings Article

Study on the Management Innovation in Enterprise Informatization Construction

Fang Yuan
With the advent of the information age, the rapid development of communication technology, information management model has gradually become one of the main ways of enterprise management, which marks the human society is towards a new era. Facing the fierce and brutal competition in the market, in order...
Proceedings Article

Optimization of Enterprise Activity

T Osechkina, M Sevodin
This paper dwells upon the use of optimization measures proposed by the theory of the securities portfolio (SP). The uncertainty of what consequences production planning may have makes imperative to take sound decisions by means of technologies tested in well-developed financial markets. This study adapts...
Proceedings Article

China-ASEAN Economic and Trade Cooperation Under the Global Change

Hui Liu, Mingsong Sun
China is facing a relatively harsh international economic and trade environment. Therefore, becoming an important trading partner with ASEAN has become an effective way to improve the international economic environment and promote the sustainable development of the domestic economy. This paper mainly...
Proceedings Article

The Analysis of Brand Co-branding Strategy

A Case research on LV& Supreme

Wenxi Jia, Huining Ran
The luxury goods market has reached a saturation point, and the internal competitions are fiercer than ever. Like Louis Vuitton (LV) and Supreme, some grand brands decided to collaborate to increase their competence to a higher level together. We adopted an empirical case study procedure in this research....
Proceedings Article

The Impact of Major Emergency on International Foreign Exchange Markets: The Case of Brexit Vote

Boen Ding
On June 24, 2016, the results of the UK's EU referendum were announced, with Prime Minister David Cameron declaring the Leave camp the winner. Not only did the exchange rate of the British pound plummet, but most non-US dollar currencies also weakened significantly. The international foreign exchange...
Proceedings Article

Research on Performance Evaluation Index System of Emergency Fund Guarantee Based on Improved Mutation Progression Method

Yilin Wang, Yan Peng, Xiaoqing Liu
On the basis of using TOPSIS theory to sort indicators at all levels, this paper combined with the basic ideas of catastrophe theory and algorithm steps, proposed a performance evaluation model of emergency fund guarantee based on TOPSIS and catastrophe series method, in order to manage and control emergency...
Proceedings Article

Research on the Role of Social Media in Consumer Behavior

Yueqi Wang, Ruiqi Ge
“Grass planting” and “grass pulling” are common consumption methods among young people on social media, and now they have become new modes for merchants to market products to consumers. The development of social media, especially video social media, provides a networked communication system for the rapid...
Proceedings Article

The Relationship Between Age and Successful Entrepreneurship

Yiyang Bai, Jiabao Chen, Jialiang Gu, Qianyi Huang
The age of entrepreneurs is always represented how successful the entrepreneur is and the field they focus on. This study was based on analyzing the relationship between the age of the entrepreneurs and their success to investigate whether age affects the entrepreneur’s success. We use the data from...
Proceedings Article

An Analysis of Male Undergraduates' Career - seeking Motivation and Its Characteristics

Lixia Wang
With the advancement of science and technology, people's health needs increase and nursing professional development. Men in the nursing profession more and more show their superiority. More and more medical colleges and hospitals began to develop, accept and use male nurses. To encourage more men to...
Proceedings Article

Brain Capital as a Factor in the Efficient Digitization of the Economy

M M Makhmudova, A M Koroleva, E A Zubova
The research examines brain capital as a key factor in the digital transformation of a region. The goal of the publication is to comprehensively study brain capital and develop a mechanism for improving the efficiency of the development and use of brain capital. The evaluation of brain capital is based...
Proceedings Article

Marketing strategies’ analysis of Mystery boxes Lucky Bags-----take Rolife as an example

Jinyi Yang, Hongxing Yang
Compared with traditional way of purchasing commodity, buying Mystery Boxes has more uncertainty. Normally, Mystery Boxes’ buying in online official channels cannot choose specified styles. As the market of Mystery Boxes developed, some online dealers find uncertainty of Mystery Boxes, they sell some...
Proceedings Article

Operation Process Integration Using Supplier Selection, Supply Chain Agility and Logistic Management to Optimize Corporate Performance Based on Enterprise Resource Strategic

Umari Abdurrahim Abi Anwar, Agus Rahayu, Lili Adi Wibowo
Operations process integration is an important strategy in optimizing corporate performance. The rapidly changing environment becomes a big challenge for companies in managing their operating processes and resources so that they are able to work optimally. Effective and efficient operations process integration...
Proceedings Article

Analysis of the Impact of Population Structure Change on Housing Pricei China

Zihan Zeng
It is very important to discuss the impact of China’s demographic structure change on the real estate market in the process of gradually disappearing “demographic dividend” and increasing aging. In this paper, unitary linear regression model was adopted to explore the impact of dependency ratio changes...
Proceedings Article

Challenges and Countermeasures for CHina’s Tourism Industry in the Post-epidemic Era

Yiming Yang
The outbreak of the epidemic has serious impacts on all walks of life in China, especially the tourism economy. Therefore, this paper focuses on the challenges faced by China's tourism industry under the current background and the relevant countermeasures that can be implemented. By summarizing...
Proceedings Article

Analysis on the Implementing Tactics of the Aid Mechanism for the University Students' Difficulty in Employment

Lixia Wang
The overall characteristics of college students' employment difficulties are "employment", which leads to the unemployed, the optimal human capital unemployment and the underemployment of college graduates. The root cause of college students' employment difficulties is the depreciation of human capital...
Proceedings Article

Big Data Application Strategy in the Field of Land Spatial Planning

Pengcheng Qiu
At present, China has fully entered the 14th five year development period. Among them, the 14th Five Year Plan period will continue to deepen reform and further improve the land spatial planning system of all provinces in China, in order to create a scientific, comfortable and green urban and rural spatial...
Proceedings Article

Research on the Impact of COVID-19 on Middle and Small-sized Enterprises

Hangcheng Meng
At a time when economies are growing and increasingly interconnected, the sudden outbreak and spread of COVID-19 at the end of 2019 disrupted the domestic and international economic balance and had a profound impact on social order and macroeconomy. The interruption of the global supply chain has greatly...
Proceedings Article

Analysis on the Development Trend of China’s Pet Animal Economy

Xiaowei Liu, Qinhuan Rong, Liang Chen
With China’s tremendous economic development, the population aging trend has intensified, and the inventory of households without children has skyrocketed. Pet animals have long been a popular alternative for improving people’s mental comfort and wellbeing. The pet animal economy has arisen as a new...