Proceedings of the 2015 International Conference on Management Science and Management Innovation

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117 articles

Research on Financing of Chinese Textile Listed Companies

Xin-Ying Liu, Wen-Wen Liu
Textile industry is one of the pillar industries in China which plays an important role in developing national economy. China's textile industry companies, especially the textile listed companies, experienced a rapid development with the increase demand in both international and domestic markets, but...

Research on Upgrading of Chinese Automobile Industry Value Chain

Jun-Qing Liu
The paper is to deal with the upgrading of China's automobile industry value chain. The automotive industry is a pillar industry of China. But comparing with international brands, China's auto industry always has the problem that being at low added value. Therefore, researching on upgrading of automotive...

Corporate Social Responsibility and Family Firms

Dan Li
Corporate Social Responsibility (CSR) has been a topical issue in recent years because of the more and more serious problems that global corporations’ operations cause to the global natural environment and community. It is premature to get any definite conclusion as of the relationship or association...

Professional Preparation Environment of Translator Training of China

Li Gao, Hai-Tang Ren, Xin Zhang, Na Xu
MTI (Master of Translation and Interpreting) program of China started in 2007 to prepare more professional translators and interpreters. The number of MTI institutions has increased rapidly in recent years. This makes it a must to examine the status quo of the programs. The present study borrowed the...

Research on the Impact Mechanism between Logistics Service Innovation and Online Customer Repurchase Intention

Dan Lin, Rui Zhang
Logistics service is an important part of online shopping consumers’ perception and evaluation, which is also a critical factor for repurchase intention in E-commerce. This study aims to answer the basic question “how logistics service innovation influences online shopping customers’ repurchase intention”....

How does Basic Research Promote the Innovation for Patented Invention: a Measuring of NPC and Technology Coupling

Jie Gui, Chang-Qing Yao, Wen Zeng, Zhao-Feng Zhang
When a new technology is invented, it may absorb new knowledge from basic research. But how to evaluate the affection of basic research on technological invention and innovation accurately is difficult. The paper constructs a model for measuring the relationship between basic research and patented invention...

The Three-dimensional Construction and Innovation of the Elementary Machinery Course on the Printing and Packaging

Xiao-Gui Zhang, Zi-Yuan Shi
The course of engineering drawing and mechanical design is a subject which is based on the course of printing and packaging engineering. It can provide the necessary professional knowledge platform for the further study. According to the requirements of the subject development and professional characteristics,...

Innovation and Practice of the Mode of Management and Service in Colleges-Taking Beihang University as an Example

Jing-Xia Shi
This paper analyzes the background of the current college management and services, elaborates the inevitability of the innovation of college management and service model from the aspects of higher education reform and the development of information technology, building a harmonious campus, improving...

Teaching Method and Pattern Research for Open Experiment of Biotechnology

Rui Sun
This thesis makes an analysis and research into the open experimental teaching for biotechnological majors in colleges and discusses the content, teaching method and pattern, specific process and final assessment and mechanism of open experiments. The content of the open experiment plays a decisive role...

About Group Psychology and Team-building Theory Application in College Student Association Management

Hong-Mei Wang, Hong-Ying Deng
Community college students as "second class" students taught in an important position and growth is to develop teamwork students, improve the overall quality of an important carrier of the students. But for community college students practical management process because there are many objective factors...

Research on Overseas Knowledge Property Protection Strategy of Chinese Enterprises

Hua Gao
After China joined the WTO, more and more Chinese enterprises began to go abroad. But the “going global”process of Chinese enterprises is frequently accompanied by various intellectual property risks, which has already become the bottleneck hindering Chinese enterprises’ going global. This paper analyzes...

Thinking of Corporation Financial Management Innovation in the Era of Big Data

Jun-Ya Cheng, Pei-Wu Dong
The explosive increase of data amount and data complexity leads human society to the era of big data. In order to survive in the changed environment, corporation management needs to innovate immediately, especially the financial management department, where most data aggregates and gets analyzed. Given...

Situation Analysis and Countermeasure of Environmental Accounting Disclosure in Listed State-owned Steel Enterprises

Lin Chen
With the rapid development of economy, the social demand for resources is increasing, so the environmental pollution is becoming more and more serious, and Eco-issues has become the focus of national attention from all walks of life. Through collecting the annual report and the disclosure of social responsibility...

Enterprise Quality Cost Research Based on Activity-based Costing

Chun-Li Li, Hu-Sheng Lu
The application of activity-based costing in the accounting of quality cost has solved the problems that exist in the traditional quality cost accounting; the enterprise of rare earth is used as the research object in the paper and the activity quality cost model is constructed, the quality costs of...

On the Hearing and Remedy Approaches of China's University Management

Hui-Hua Zhang
As the internal management reforms of Chinese universities are increasingly deepened, the hearing system of Chinese university management will be surely strengthened and perfected. Meanwhile, through the unobstructed remedy approach, the hearing system of teacher and student management will play a more...

Innovative Management of College Students in the New Media Era

Dan Wang
The new media are increasingly affecting and changing college students’ learning, life style and values. The widely use of new media also brings new opportunities and challenges to the management of college students. College student educators should grasp this new opportunity, make full use of the advantages...

An Analysis of Training Objectives of Agricultural Foreign Trade Talented Translators

Qi Xiong, Yun-Fei Ma
Agriculture is the fundamental of a country. The stability and prosperity of the whole country depend much on the development of agriculture, the construction of the countryside and the happiness of the farmers. With the deepening of reform and opening up and acceleration of economic globalization, the...