9th Joint International Conference on Information Sciences (JCIS-06)

The High Benefits Internet Marketing Framework through Customer Experience

Authors
Kuo Nai-Wen 0, Liu An-Yi
Corresponding author
Kuo Nai-Wen
0Department of Information Management
DOI
https://doi.org/10.2991/jcis.2006.16How to use a DOI?
Keywords
Internet Marketing,Customer Experience, E-brand
Abstract
This paper is intended to integrate Internet Marketing, Customer Experience, E-brand and Integrated Marketing Communications to develop a high benefits Internet Marketing Framework. This framework not only can combine marketing resources effectively, let enterprises obtain the greatest benefits; it also provides total consumer experience and increase customer satisfaction.
Copyright
© The authors. This article is distributed under the terms of the Creative Commons Attribution License 4.0, which permits non-commercial use, distribution and reproduction in any medium, provided the original work is properly cited. See for details: https://creativecommons.org/licenses/by-nc/4.0/
Open Access | Under Creative Commons license CC BY-NC 4.0

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@inproceedings{Nai-Wen2006,
  title={The High Benefits Internet Marketing Framework through Customer Experience},
  author={Nai-wen, Kuo and An-yi, Liu},
  year={2006},
  booktitle={9th Joint International Conference on Information Sciences (JCIS-06)},
  issn={1951-6851},
  isbn={978-90-78677-01-7},
  url={http://dx.doi.org/10.2991/jcis.2006.16},
  doi={10.2991/jcis.2006.16},
  publisher={Atlantis Press}
}
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